privacy - Publir

Internet Privacy and Device Fingerprinting

July 15, 2021 Rayomand Engineer

Privacy has been all over the news in recent months and it’s something that we take seriously. Learn how internet privacy and device fingerprinting works and how you can protect yourself!

User-Generated Content And Internet Privacy Costs

July 8, 2021 Rayomand Engineer

Do you have the tools and protections in place to make sure you have the permission you need to use other User-generated content on your platforms? Find out now!

What is Zero-Party Data and Why Publishers Should Know About It

March 5, 2021 Indira Srinivasan

Find out what Zero-party data has to offer? And why Publishers should look out for collecting Zero Party Data.

Google's Alternative Measures to replace 3rd party cookies

Effectiveness Of Google’s Alternative Measures In Replacing Third-Party Cookies

February 18, 2021 Indira Srinivasan

Do you know what are Google ‘s Alternative Measures for replacing third-party cookies? Well, if you are looking for answers, you have arrived at the right place.

Publir Partners With LiveRamp

June 16, 2020 Publir Staff

Publishers will maintain people-based ad targeting with privacy at the forefront Consumer identity and permission are the future of the…

Impact of 3rd Party Cookie Blocking on Ad Revenues: What our Data Shows

June 10, 2020 Publir Staff

Our proprietary data, tracking publisher ad CPMs on individual devices and browsers, has given us a unique, comprehensive picture as…

What Chrome’s Deprecation of Third-Party Cookies Means for Publishers

April 14, 2020 Publir Staff

For years, marketers and advertisers have been reliant on third-party cookies to improve user experience, by collecting user data that…

Digital Monetization Update – August 2, 2021

1. Polemix: A New App To Promote Online Debate Culture In Young (TheVerge)Polemix is a new app aimed at promoting free discourse among young people. The founders of this TikTok clone believe it as a free market of ideas, with selective admission. So far, the app attracted a young community that is eloquent, outspoken, and passionate about the app’s philosophy of promoting online debate culture in concentrated form.2. Predictive Tech Recommends And Optimizes Content For Publishers (MediaPost)WhizzCo launched a Content Recommendation, Yield Optimization Platform for publishers to work with multiple content recommendation engines through an intuitive dashboard. It applies AI algorithms and machine-learning neural networks to predict the CPM for each individual content recommendation vendor that serves impressions.3. K-Pop To Monetize Fandom And Build Relationships With Idols (TheVerge)Parasocial relationships are no longer one-sided, thanks to platforms that found pioneering new ways to monetize them. K-Pop is an online platform that helps fans feel as though they have direct access to their idol favorites. The access helps shape the way the fans interact with the idol as a form of friendship and how they engage with other fans.4. TikTok Is Winning The Tokyo Olympics (WashingtonPost)It is estimated that around 16.7 million American viewers tuned in to NBC’s television coverage of the Opening Ceremony, but over 6.5 million people watched American rugby player Ilona Maher’s TikTok of the cardboard beds in the Olympic Village. Many athletes are taking to TikTok to share an inside look the world has never experienced.5. 40% Brands Committed To Upfront Deals For Amazon CTV Ad Slots (AdAge)Amazon reaches 120 million streaming viewers through its OTT platforms like Fire TV, ad-supported IMDb TV, and the livestreaming site, Twitch. Amazon saw a 40% increase in the number of advertisers committing to streaming video deals during this year’s upfront ad haggle, indicating the growing importance of CTV and OTT advertising for its business.6. Travel And Shopping Engagement Pushed Pinterest’s Q2 Profit By 125% (AdWeek)Pinterest’s revenue more than doubled YoY in Q2, reaching $613.2 million, up 125% from $272.5 million in the same period of 2020. Travel spend on its platform was particularly strong followed by shopping engagement, as Gen Z Pinners showed strong engagement with the platform’s new Idea Pins native content format.7. Zoom Reaches $85M Settlement Over User Privacy, ‘Zoombombing’ (Reuters)Zoom Video Communications Inc agreed to pay $85 million and improve its security practices to settle a lawsuit alleging that it violated users’ privacy rights by sharing personal data with Facebook, Google, and LinkedIn, as well as allowing hackers to disrupt Zoom meetings through a practice known as Zoombombing.
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Digital Monetization Update – July 30, 2021

1. Substack Acquires ‘Letter’ To Promote Authors Collaboration (DigiDay) Substack has acquired Letter, a public correspondence startup to position it as a hub for larger relationships between creators and their audience. Letter’s roster of writers includes several top names like Noam Chomsky, Yuval Noah Harari, and Ayaan Hirsi Ali. This is an attempt to change the rules of engagement for online discourse. 2. Peacock Gains 54M Subscribers In US Amid Tokyo Olympics (HollywoodReporter) Comcast-owned NBCUniversal’s ad-supported streaming service Peacock hit 54 million subscribers in the US market and more than 20 million monthly active users in Q2. It made a 50% growth in subscriber base in over 90 days, thanks to the Tokyo Olympics and release of “The Boss Baby 2” and the debut of “Dr. Death”. 3. Conviva’s Tool Digs Contextual Streaming Advertising Data (AdExchanger) The streaming analytics company Conviva released a tool with Trade Desk that places a sensor in publishers’ and programmers’ videos or streaming content to monitor video quality and engagement, such as buffering rates or overall watch time. This sensor is not a third-party data collector like a cookie or SDK. 4. Amazon Edged $8B Advertising Sales In Q2 (AdAge) Amazon’s advertising business grew 83% YoY in Q2, generating $8 billion in ad sales, while its total retail sales reached $113 billion, with 27% YoY growth. Amazon Web Services, the cloud computing product has earned $14.8 billion in revenue, with a 37% YoY increase. Its sales revenue however fell short of analytics’ expectation of $115 billion. 5. Retail, CPG, Entertainment Drive 47% Of US Digital Ad Spending (Emarketer) The US retail, consumer packaged goods (CPG), and entertainment industries will drive the digital ad spending by over 31% in 2021. Digital ad spends in the entertainment industry grow by 37.2% to reach over $11 billion, retailers will grow by 34.5% to reach $48 billion, followed by CPG digital ad spending by 31.7% to reach nearly $31 billion. 6. Robinhood Grew Users Spending Less On Digital And Paid Marketing (AdAge) Robinhood, an investment app, has cut its digital and paid marketing spending by 15% to about $33 million in the first quarter vs. the same quarter a year ago. Its spending has fallen further by 14% to $78 million in 2020. Robinhood focused on Referral Program, rewarding referring and referred customers from $2.50 to $225 to lower direct expense rates. 7. Athleta Launches Well-Being Platform For Women (AdWeek) Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell, a brand loyalty program for members of the Athleta Rewards. It aims to increase engagement and loyalty, by building a community of women around premium content and conversations on a range of topics, including body positivity and health.
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Digital Monetization Update – July 29, 2021

1. Twitter Tests ECommerce Features For US Users (AdAge) Twitter is launching Shop Module as a pilot in the US that lets businesses showcase scrollable products at the top of their Twitter profile. Users can tap on a product to learn more or make a purchase. Purchases can be completed from within the app through Twitter’s in-app browser. This gives brands direct access to customers. 2. TikTok’s Monetization And Product Features Shaped Its Q2 Growth (EMarketer) TikTok will charge $1.4 million for a homepage takeover in the US during Q3, and that figure will rise during Q4, especially during the holiday period. Its monetization and product features like 3 minutes short videos and TikTok creators for brands, earned a 30% growth in users in the top 10 growth markets globally. 3. Klaviyo’s Tools To Enable Email, Text Alerts And SMS A/B Tests (MediaPost) Klaviyo announced a new customer engagement tool that alerts email and text subscribers when a product they like goes on sale at a lower price. The tool automates price-drop messages and avoids the need for manual one-off campaigns. Klaviyo is also debuting SMS A/B Testing, enabling brands to automatically test different variations of SMS campaigns. 4. Facebook Q2 Ad Revenue Climbs To $28.58B, Up 56% YoY (ZDNet) Facebook reported Q2 2021 Earnings Per Share of $3.61 versus the average Wall Street analyst estimate of $3.02. Revenue was $29.08 billion versus the average estimate of $27.82 billion from Wall Street analysts. The quarter’s ad revenue was $28.58 billion, up 56%. “Other” sales amounted to $497 million, up 36%. 5. LinkedIn Looks To Premium Publishers To Drive Subscriber Revenue (DigiDay) LinkedIn wishes to extend the base of its premium members that shell money for membership. LinkedIn has launched a Premium News feature recently, which gives its Premium members greater access to content published by sites that use Piano’s paywall technology. 6. Brands Shift to Digital Ads Accelerates In Americas (TheInformation) Dell is planning to shift 15% of the nearly $100 million ad budget it typically spends on TV advertising in the Americas to digital ads. Dell and other large brands are accelerating a year-long shift in spending toward digital ads that have delivered sizable revenue gains to big tech companies. A 69% increase in Alphabet’s Q2 ad revenue is evident. 7. DoubleVerify Adds Brand-Safety Solution To YouTube (MediaPost) DoubleVerify has extended its Brand Suitability Tiers solution to YouTube and introduced its Brand Safety Floor as a turnkey option in its DV Pinnacle service and performance platform. This allows brands to align suitability settings with their own standards. Advertisers can use it across digital channels, like YouTube, Facebook, and the open web.
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Digital Monetization Update – July 28, 2021

1. TikTok Launches New Video Features For Creators And Viewers (Media Post)TikTok is expanding its LIVE platform, which allows creators to live-stream and respond to viewer comments and questions. Some of the top LIVE categories include the ability to go live with co-hosts, Q&A Chat to improve keyword filters, gaming, talents, fashion, and daily life. The top recommendations feature allows turning them into a sponsorship.2. Pinterest Merges Ecommerce And Content Creation Options (AdAge)Pinterest announced a new affiliate tool, a multi-page video and image format that allows creators to earn money based on the number of items they sell through affiliate links and partnerships with brands on the sponsored content. Creators can tag their Idea Pins with any Product Pin or integrate their affiliate programs to monetize recommendations.3. Vice, Vox, And BuzzFeed Are Cashing Streaming Boom (TheInformation)Digital media firms like Vox, Vice, and Buzzfeed that have long struggled to compete with Facebook and Google for a share of the ad market are generating revenue by making TV shows and movies for streaming services like Netflix and Amazon, and TV networks like CNN and HBO. They are making the best use of the explosion in video-streaming services.4. Discord Introduces Threads To Facilitate Conversations On Services (TheVerge)Discord has launched its Threads feature that allows servers to improve the back-and-forth of conversations on the service. Threads is different from the Replies feature, where users will be able to create new threaded conversations using a new “#” option across Windows, macOS, Linux, iOS, Android, and the web today.5. Conversational Media Unveiling Smarter Digital Advertising Avenues (AdAge)Conversational media offers a natural way for brands to reach consumers where they are all the time in messaging. In knowing how innately personal messaging is, conversational media allows brands to enter chat in a way that is privacy-safe and authentic. It offers a new form of experience for people, longing for the post-pandemic era.6. Google Parent Alphabet Beats Quarterly Revenue Estimates (Reuters)Quarterly revenue and earnings of Google parent Alphabet Inc has increased to a record high, according to the firm. It is largely driven by an increase in advertising costs as more customers shop online. Alphabet’s share has increased by 3.3% in extended trading, following the results, which the expert expectations can comfortably surpass.7. Nielsen Unveils Solution For Cookies-Less Media Measurement (AdAge)Nielsen finds a solution to measure metrics in a cookieless world via a complex workaround that uses machine learning across numerous context clues to help track and categorize people even when they are not logged into brand or publisher databases. It aims to apply Machine learning, panels, and context clues to handle walled gardens.
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Digital Monetization Update – July 27, 2021

1. Online Video To Lead 2021 Global Ad-Spend Growth (MediaPost) Online video advertising will be the fastest-growing digital channel in 2021, rising 26% to $63 billion, according to Zenith’s just-released Advertising Expenditure Forecasts report. Online video and performance-led eCommerce advertising will add $40 billion, or 11.2%, to global advertising spend, for a total of $669 billion. 2. HP And Seventeen To Share Inspirational Stories Of Young Creators (AdAge) HP and Hearst Magazines’ Seventeen are partnering to share stories of young creators who are promoting STEM training. A 7-minute documentary profiling a 16-year-old Jay Patton, founder of Unlock Academy, an online and in-person coding school for young people into technology will be shared across Seventeen’s multimedia and social platforms. 3. Sponsored Ad Search Is Dominating Organic Search In Amazon (AdExchanger) Sponsored products are overtaking organic results in Amazon. Amazon has more than doubled the average number of sponsored products and they are taking precedent in the top 20 search results. As more sellers start bidding for the top positions, ad metrics like cost per click go up. So do the overall rates of sponsored product units vs organic listings. 4. Google Cloud Introduces Designated Enterprise APIs (Protocol) Google Cloud on Monday is rolling out a new designation for a set of APIs that are important for enterprise customers across Google Cloud, Google Workspace, and Google Maps Platform. The new Enterprise APIs are governed by a set of tenets to ensure that any changes will bring as little disruption as possible to the customer. 5. Digital Marketing Strategies Of Adidas And Nike Paying Well (AdAge) By teaming with various individual Olympic athletes, and national teams playing for the Tokyo Olympics, both Nike and Adidas have created short videos for social media. While Nike drew 15.8 million unique US viewers for its video content across Facebook and YouTube, Adidas drew 1.8 million unique US viewers across Facebook and YouTube in June. 6. HBO Maxs’ A Love Letter To Bachata Promotes Dominican Music Of The 60s (AdWeek) HBO Max streaming network Pa’lante is kicking off a week-long pop-up in New York’s Washington Heights neighborhood. The interactive program called “a love letter to bachata,” begins on July 30 and concludes by August 6, will release two HBO Max streams on Latin American music and dance style, popular in the Dominican Republic since the early 1960s. 7. Apple Releases iOS Fix, The 13th Zero-Day This Year (TheRecord) APPLE has released an iOS fix, the 13th zero-day fix of the year, over a vulnerability that would allow hackers to take over your device. The fix was reportedly for iOS, iPad OS, and macOS; and the company has encouraged users to update to avoid the vulnerability.
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Digital Monetization Update – July 26, 2021

1. Instagram’s Sensitivity Filters Enable Users Control Harmful Content (TheVerge) Instagram introduced a sensitivity filter in stories and feeds that allows people to set limits around how much potentially sensitive content they might see on their Explore page. It is supposed to filter out things like self-harm content, and it is turned on by default. 2. Lexis Collaborates With Popular Social Media Creators For Content House (AdAge) The car manufacturer Lexus has acquired Los Angeles-based 100 Thieves, an esports and lifestyle brand that operates video game tournaments. 100 Thieves’ Content House, home to the organizations’ creators, is renamed as the Lexus Content House, and popular YouTube and Twitch streamers will collaborate to generate a range of content. 3. Taboola Acquires Connexity To Strengthen ECommerce Capabilities (AdAge) Taboola, with 9,000 publisher clients, has acquired commerce-based ad tech company Connexity, for $800 million. Connexity with 6,000 publishers and retail partners, including eBay and Walmart, connects visitors on publishers’ websites to merchants and retailers, with an affiliate link business. This strengthens Taboolas’ eCommerce capabilities. 4. Apple Is Soon Bringing Face ID To Mac (9To5Mac) Apple plans to bring Face ID to the Mac within the next “couple of years,” Bloomberg journalist Mark Gurman said in the latest edition of his Power on newsletter. Gurman says that he believes Apple’s ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which features Touch ID. 5. Pandemic Accelerated Restaurants’ Digital Transformation Continues (AdWeek) Digital orders increased to 20% from 5% pre-pandemic, according to The National Restaurant Association, US. The in-person dining restaurants continued to use QR codes for menus and a tab to click for curbside delivery. The restaurant industry owns a treasure trove of first-party customer data now to target customers with personalized messages. 6. Comcast To Insert Real-Time Olympic Footage In Ads (Variety) The cable-and-entertainment giant Comcast aims to add innovation while it airs ads during Tokyo Olympics. Comcast owns NBCUniversal, which has the rights to broadcast the Games and use Olympics clips and highlights in various ways. Comcast plans to insert footage from this year’s Games in commercials. 7. Microsoft Is Not Most Impersonated Brand In Phishing Emails Now (MediaPost) Crédit Agricole has knocked Microsoft out of the top slot for the first time as the brand most exploited by phishing artists. In Q2, Crédit Agricole phishing URLs rose by 296%. Microsoft, after four straight quarters as number 1, fell to third on the list for the first half of the year.
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Digital Monetization Update – July 23, 2021

1. Apple’s Privacy Measures Had Modest Impact On Q2 Digital Ad Revenue (CNBC) According to Bernstein’s analysis, Apple’s privacy change in iOS had a modest impact on Q2 digital ad spend due to reduced targeting capabilities. While Snapchat reported a stunning 116% ad revenue increase, lifting its quarterly revenue to nearly $1 billion, Twitter registered a 79% revenue increase. 2. Consumers Want Control, Not Ad-Blocking, In Online Advertising (AdAge) Ad-blocking is not the top go-to solution for 79% of respondents according to a new survey from Magna and Brave web browser. “We understand the role online ads play in supporting content,” they say. 77% wanted online ads that are privacy protected in comparison to 73%, who wanted a browser that blocks ads. They welcomed ads that tell a story. 3. SparkPost’s Email Tool Addresses All Digital Marketing Issues (MediaPost) SparkPost launched a deliverability analytics tool to improve the overall performance of email marketing campaigns, gather important data to deliver the right content to the right people and drive success across all digital marketing efforts. It will help detect email campaign performance issues early and respond to improve audience engagement. 4. Snapchat’s Stock Rose More Than 16% In Its Q2 Earnings (CNBC) Snapchat’s shares jumped more than 16% after the firm revealed its second-quarter earnings that exceeded analysts’ forecasts in terms of profitability, sales, and user growth. Snapchat said that it was not harmed by Apple’s iOS 14.5 privacy changes, as it had expected. Snapchat’s net loss shrank by 53% to $152 million, down from $326 million a year earlier. 5. Google Plans To Reveal How It Found Search Results (Reuters) Google will soon share consumers with additional information on how the search engine arrived at the results it does. People searching for information will now be able to delve into specifics such as how their results matched particular search keywords, allowing them to better determine if the content is relevant, according to the company. 6. Post-Pandemic Startup Surge In US (MediaPost) New business applications in the US from June 2020 through May 2021 experienced the greatest increase on record since 2004, according to recent data. In second-quarter 2021, about 150,940 new businesses listed their openings on Yelp, surpassing pre-pandemic levels by 8%, up from 146,160 in first-quarter 2021. 7. Sensical: A Free Kids’ Streaming Channel Ensures Child Safety (AdExchanger) Common Sense Networks launched its ad-supported, free streaming service ‘Sensical’ for children. It ensures high standards around child safety and learning compared to algorithm-driven platforms, like YouTube Kids. It includes 15,000 hand-picked videos, organized into 50 channels and being distributed via iOS, Android, Roku, Apple TV, and others.
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Digital Monetization Update – July 22, 2021

1. TikTok Marketers Can Now Directly Sponsor Trending Creator Posts (AdAge) TikTok is planning to announce the global launch of Spark Ads today. It is a hybrid format available in TikTok’s Ads Manager that includes organic content and paid advertising. It permits brands to sponsor creators’ already published posts with their authorization. This signifies how marketers want to tap creator’s content, in demand among consumers. 2. US Influencer Marketing Spends To Surpass $3B in 2021 (eMarketer) Influencer marketing spends in the US is set to grow more than 30% this year. It is estimated to exceed $3 Billion in 2021 and will surpass $4 billion next year. There was 14.4% growth last year. In 2021, influencer marketing spending in the US is expected to grow 33.6% to reach $3.69 billion. 3. Tumblr To Launch Paid Subscription Tool To Woo Young Bloggers (WSJ) Tumblr has started a pilot, Post+, which allows certain users to charge their followers a monthly subscription in return for exclusive content. Post+ will provide content producers a choice of quarterly rates to charge their followers—$3.99, $5.99, or $9.99—with Tumblr taking a 5% cut. Users can continue to publish free content. 4. YouTube Tests New Feature Allowing Viewers To Shop From Livestream (TechCrunch) YouTube will begin testing a new feature that will allow Livestream viewers to shop for items right from the streams. According to the business, the functionality will be limited to a few creators and companies at first. It is an augmentation of the integrated purchasing experience YouTube had begun beta testing earlier this year. 5. Netflix Eyes On Gaming To Extend Content Shelf Life (TheVerge) Netflix currently has around 209 million paid subscriptions, adding 1.5 million paid memberships in the second quarter of 2021. Unlike its rivals, who are busy acquiring film studios, Netflix eyes on gaming tracks. It aims to develop games for mobile-first, though other formats may be considered down the line to extend the shelf life of content. 6. Salesforce To Connect Companies Via Slack After $27.7B Deal (Reuters) Salesforce.com completed its $27.7 billion acquisition of Slack Technologies Inc, a huge bet that Slack’s workplace tool will grow popular for collaborations between the companies. US antitrust regulators approved the acquisition this week, permitting the formation of a stronger competitor to Microsoft Corp. 7. Clubhouse Exits Beta, No Longer Invite-Only (TheVerge) Viral audio-only social network, Clubhouse, has lifted the invite-only restriction from its platform. The company is ending the year-long beta period for the app, meaning it is now open to everyone on both Android and iOS platforms. The app can now simply be downloaded from the respective app stores.
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Digital Monetization Update – July 20, 2021

1. TikTok Partners With Vimeo To Help Small Businesses Build Content (AdAge) TikTok is tapping video delivery platform Vimeo to help small businesses make content for TikTok. The new integration will connect Vimeo’s video creation tools with TikTok Ads Manager, allowing Vimeo users to drop their own branding into TikTok-ready templates. 2. Cameo’s Online Celebrity Platform Gives Brands Easy Access To Stars (AdAge) Chicago-based Cameo is expanding into business-to-celebrity transactions by making it simple for the brands to contact stars online. It is building a roster of 35,000 on-demand public personalities for hire and positions itself as a resource for marketers. Brands can easily access celebrities online through Cameo now. 3. CNN To Launch Its Streaming Service CNN+ In Q1-2022 (AdWeek) CNN is recruiting hundreds of employees and producing dozens of programs for a subscription streaming service set to launch in the first half of next year. CNN+ publicly unveiled the new endeavor on Monday morning. It will run alongside CNN’s existing television networks, with eight to twelve hours of live content each day. 4. Snapchat Acquires Vertebrae Making AR Shopping A Reality For Brands (TheVerge) The parent company of Snapchat has bought Vertebrae, a company that lets brands create and manage 3D versions. The idea is that a company can easily upload visuals and other information about an item into Vertebrae and have a 3D version made for shoppers to access, and potentially buy directly, within Snapchat. 5. Taboola Powers Personalized News Feeds In More Than 80 Countries (MediaPost) Taboola, an American public advertising company, announced its News product that is similar to Apple News or others that can integrate into the mobile carrier’s offering or be pre-loaded on phones from OEMs like Samsung, or devices of partners that make software for mobile devices. News is now live in more than 80 countries worldwide. 6. YouTube Acquired Indian Social Commerce Startup Simsim (TechCrunch) YouTube acquires Simsim, an Indian social commerce business. The specifics of the transaction were not disclosed, but people familiar with the situation told TechCrunch that Simsim was valued at around $70 million. Simsim, which is two years old, has raised around $17 million and was recently valued at $50.1 million. 7. Toyota Pulls Olympics TV Ads In Japan Over Covid-19 (NYT) In the wake of opposition from the majority Japanese public in holding the Olympics Games — set to begin on Friday, Toyota, the country’s most influential companies, had decided against running Olympics-themed television ads in Japan. The ads will be shown in other markets and it has already begun in the US.
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Digital Monetization Update – July 19, 2021

1. User-Generated Audio: The Next Big Social Network Trend (TheVerge) Multiple startups, including Beams, Quest, and Nowzad’s app Pludo are betting their efforts and investors’ cash into user-generated audio. Facebook announced Soundbites earlier this year, a shareable short audio clip. Mass-created clips are already popular on TikTok. User-generated audio would be the next viral frontiers for app monetization. 2. Subscription-Based Digital Magazine On Dogs Debuts In August (MediaPost) Mark Druckers’ digital magazine ‘Love, Dog’ debuts on August 18. Each month, it builds an issue around five content pillars: Dog Behavior & Companionship, Rescue & Adoption, Literature & Podcasts, Health & Wellness, and Style & Design for a subscription of $48 a year. Later, readers will have a choice between a $60 price per year or $7 per month. 3. Automattic To Strengthen Monetization Capabilities Of Pocket Casts (TheVerge) Automattic, which runs WordPress.com and Tumblr, announced that it has acquired Pocket Casts, the well-regarded podcast app. Automattic has a powerful distribution channel and its go-to content management system for the web, WordPress, which is prioritizing new content creation channels is expected to sharpen its monetization capabilities. 4. LoopMe’s Survey Tool Aids Advertisers To Discover New Audience (MediaPost) LoopMe debuts a new tool- PurchaseLoop Audiences this week, as a standalone offering on LiveRamp Data Marketplace. LoopMe offers advertisers a way to discover audiences through its survey tool that reaches 250 million U.S. users and covers 90 million U.S. households. The offering is opt-in and does not rely on cookies to build the segments. 5. WhatsApp Tests Encrypted Cloud Backups For Android (BGR) The latest WhatsApp beta for Android includes a test for end-to-end encrypted cloud backups. You will not have to worry that hackers or spies will easily read your conversation history. You will need to create a separate password for restoring your backups, and you cannot get them back if you lose both your phone and password. 6. Movie Studios Building Personalized Social Media Experience For Gen Z (LAT) As blockbuster films return to theatres, studios are creating personalized, targeted experiences on social media sites where younger consumers spend more of their time. Studios like Universal Pictures are relying on virtual, audio-only forums on Twitter where actors can tune in remotely and take questions from fans. 7. Blackstone Invests $250M For Majority Stake In Simplilearn (TechCrunch) Blackstone is investing $250 million to acquire a majority stake in Bengaluru-based online digital skilling platform Simplilearn. This marks the former’s first PE investment in India’s consumer tech space. The Blackstone funding values Simplilearn at $400 million.
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Tag: privacy