Publishers will maintain people-based ad targeting with privacy at the forefront Consumer identity and permission are the future of the…
Our proprietary data, tracking publisher ad CPMs on individual devices and browsers, has given us a unique, comprehensive picture as…
Consumer identity and permission are the future of the open web, with a newfound trust and transparency between publishers and…
For years, marketers and advertisers have been reliant on third-party cookies to improve user experience, by collecting user data that…
With CCPA having gone into effect on January 1st of this year, it’s important for publishers to understand what CCPA…