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Publir Blog

Publir Sticky Ad Units Are Live!

June 16, 2020 Cortney Ratashak
0

Sticky ad units are designed to stick to a specific part of the screen as a user scrolls through content….

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  • Announcement, Monetization
  • adtech, adunits, monetization, publishers, revenue, sticky, viewability

Publir Partners With LiveRamp

June 16, 2020 Cortney Ratashak
0

Publishers will maintain people-based ad targeting with privacy at the forefront Consumer identity and permission are the future of the…

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  • Press Release, Tools & Tech
  • adtech, CCPA, compliance, consent, GDRP, privacy, publishers

Impact of 3rd Party Cookie Blocking on Ad Revenues: What our Data Shows

June 10, 2020 Cortney Ratashak
0

Our proprietary data, tracking publisher ad CPMs on individual devices and browsers, has given us a unique, comprehensive picture as…

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  • Ads, Monetization
  • chrome, compliance, datadriven, google, privacy, thirdpartycookies

Introducing Publir’s New Reporting Tool

June 2, 2020 Cortney Ratashak
0

Built for publishers. Our reporting dashboard has a new UI! A slick, easy to navigate, all-in-one tool with easy accessibility…

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  • Announcement, Tools & Tech
  • advertising, data, fundraisers, interface, publishers, subscriptions, tech, tools

Questions To Consider When Choosing Your Ad Vendor

May 26, 2020 Cortney Ratashak
0

For many digital publications, creating your own in-house ad ops team may not be practical or necessary, but optimizing ad…

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  • Ads, Monetization
  • adops, adserving, adtech, digital, management, monetization, partnership

Case Study: A Sustainable Approach to Revenue Optimization

May 13, 2020 Cortney Ratashak
0

When noted literary agent and author Lucianne Goldberg first created her website, her mission was simple – provide an online…

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  • Case Study
  • adtech, fundraisers, growth, monetization, publishers, subscriptions, tools

The Evolving Role of Data in a Publisher’s Strategy

May 5, 2020 Cortney Ratashak
0

In a world where data is bought and sold, where preferences and behavioral trends are tracked, publishers have the ability…

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  • Engagement, Tools & Tech

We Launched A Comprehensive Adblock Recovery Tool

April 22, 2020 Cortney Ratashak
0

According to Forbes, around 47% of all users now use an ad blocker of some kind.  Publir’s comprehensive ad block…

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  • Announcement, Tools & Tech
  • adblock, adtech, monetization, publishers, revenue, tools

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Newsletter Daily Updates

  • Digital Monetization Update – Jan 21, 2021

    Google Announces Global Deal, Valve, and 5 Game Publishers Fined, Netflix’s Ad-free Model makes it popular, and more…

    ...
  • Digital Monetization Update – Jan 20, 2021

    President Biden on Privacy, Home Depot and Omnicom Investigate, Microsoft Invests in Autonomous Vehicle Company and more…

    ...
  • Digital Monetization Update – Jan 19, 2021

    US Attacks Australian Government’s Proposed Media Laws, Turkey Imposes On Multiple Platforms, Twitter partners with Daily Hunt and more…

    ...
  • Digital Monetization Update – Jan 18, 2021

    Google/Facebook Secret Deal, YouTube Stops Accepting Third Party Pixel, Wikipedia Celebrates 20th Anniversary and more…

    ...
  • Digital Monetization Update – Jan 15, 2021

    Google Dominates Sell Side Market, Parler Goes to Court, Encrypted Email Providers Surge and more…

    ...
  • Digital Monetization Update – Jan 14, 2021

    Telegram Bans Hate Channels, TikTok Tightens Privacy, Amazon’s Ad Business Boom and more…

    ...
  • Digital Monetization Update – Jan 13, 2021

    Signal & Telegram See Surge in Use, Ramble Sues Google, CNN Closes Airport News Network and more…

    ...
  • Digital Monetization Update – Jan 12, 2021

    Backlash Grows over Power of Big Tech, Hulu Launches Subsidized Plan for Students and more…

    ...
  • Digital Monetization Update – Jan 11, 2021

    De-platforming of President Trump Continues, Parler Dropped by Major Vendors, TikTok’s Growth, and more…

    ...
  • Digital Monetization Update – Jan 08, 2021

    Shopify Blocks Trump, YouTube Penalizes Election Misinformation, Brands Pause Social Ads, and more…

    ...
Read More

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