CTV apps inherit web-style header-bidding stacks on hardware that can’t absorb the latency cost — and named streaming operators are starting to say so on the record.
Agentic ad-buying pitches are landing in publisher inboxes fast. Before integrating any of them, run the same audit discipline you’d apply to any new tag: load, conflicts, and yield impact.
As retail media matures into a formalized industry, publishers must reconcile complex commerce ad stacks with the reality of latency and user experience.
From bots to invalid clicks and page visits, invalid traffic or IVT can cause a mess in site metrics, leading to wrong forecasting for future campaigns. Learn how to tackle this issue.