Publishers are moving away from top-of-funnel reach metrics in creator campaigns, prioritizing direct commerce attribution to ensure long-term ROI over temporary social buzz.
Publishers are moving beyond the pageview-chasing era to focus on higher-value audiences. Here is how revenue leads reconcile programmatic decay with subscription growth.
Scaling newsletter revenue with programmatic ads offers efficiency but often sacrifices premium CPMs. Publishers must balance automation against the value of direct sponsorship relationships.
Publishers are pushing print reporters in front of cameras, but the move faces significant hurdles in scaling for programmatic ad inventory.
As retail media matures into a formalized industry, publishers must reconcile complex commerce ad stacks with the reality of latency and user experience.
Publishers are reassessing the economics of editorial investment as advertisers increasingly prioritize high-intent environments over high-volume output.
Agentic ad tech is moving from marketing buzzword to operational reality. We break down the gap between automation and true agency in programmatic workflows.
Publishers moving from search to social platforms face tracking breakdowns as cookies, referral paths, and conversion windows fragment across TikTok, Instagram, and other channels.