Email marketing and search. Read how both can be combined to drive web traffic for your brand. Read on to find out more!
The influencer economy allows individuals to create opportunities of their own, providing enough room for unveiling new ideas, create strategies, develop business plans, market innovative products and services. Read on!
Curated content makes customers feel special. But, certain tools are required for this operation to run smoothly. Here’s what publishers should know.
Before floating any social media campaign, thorough testing needs to be done to see which variables work and which don’t. Here are some useful rules, and methods of social testing to help you get started.
Data needs to be evaluated carefully. Only then can sound marketing decisions be taken. Thanks to modern data mapping techniques, you can establish a relationship between data from different sources, working it for your benefit. Here’s how.
ROAS or Return on Ad Spend, measures the revenue earned on each dollar spent on advertising. An extremely important metric, here’s why publishers should pay attention to it.
Do you want to know how to build a web banner ad design that people want to click on? Keep reading to get all the knowledge you’ll need to produce great web banners.
Social Commerce has transformed the way consumers search, buy products online. It has ushered in a new era in retail eCommerce. See how it is opening up immense opportunities in this article!