Do you want to know what is behavioral targeting and how does it work? Read the new blog post to understand it and to see how best you can see it in your advertising strategy.

How to Create Conversion-Boosting Pop-Up Ads

February 1, 2022 Rayomand Engineer

Pop-up ads can be distracting but are a great way of getting leads. Here are some of the ways you can leverage them to your advantage. Read on to know more about them!

How To Reduce Banner Blindness?

November 26, 2021 Snigdha Biswas

Users often ignore ads, finding them irritating. In a world where digital advertising is a main source of revenue, banner blindness can be lethal. Learn how to overcome this.

What is Ad Discrepancy and How to Deal With It

October 6, 2021 Rayomand Engineer

Occurring due to differences in advertiser and publisher data, ad discrepancies can cause a problem in counting final impressions. Here, we try to pinpoint their causes and give you some ways to work around the problem.

6 Ways To Optimize Your Ads

June 10, 2021 Rayomand Engineer

Learn where your margins are maximized, and keep an eye on metrics to have a successfully running Ad campaign. Read on to find the top ways to optimize your Ads!