What is ROAS? A Guide to Using Return on Ad Spend

December 2, 2021 Rayomand Engineer

ROAS or Return on Ad Spend, measures the revenue earned on each dollar spent on advertising. An extremely important metric, here’s why publishers should pay attention to it.

How To Reduce Banner Blindness?

November 26, 2021 Rayomand Engineer

Users often ignore ads, finding them irritating. In a world where digital advertising is a main source of revenue, banner blindness can be lethal. Learn how to overcome this.