Here is a list of top questions a publisher should ask their advertisers to assist you to save time and increase your success. Read on and plan your strategy accordingly.
In-feed ads, or ads that don’t disrupt the user experience, could make a big difference for publishers and advertisers. Read our blog to find out how.
Good ad viewability scores are important if you want to maximize your ROI. Read our blog on how this affects publisher’s revenue, so you can take appropriate steps to ensure the same.
Popular since Feb 2016, AMP ads allow mobile web content to render instantly. Read about how publishers can benefit from using such ads.
ROAS or Return on Ad Spend, measures the revenue earned on each dollar spent on advertising. An extremely important metric, here’s why publishers should pay attention to it.
What is ad refresh, and how can it affect publishers? Read on, to find out whether you should implement this practice for higher revenue.
Users often ignore ads, finding them irritating. In a world where digital advertising is a main source of revenue, banner blindness can be lethal. Learn how to overcome this.
Ad injections can cause more than just annoying pop-ups. Read this guide to find out how you can safeguard against them.