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Google's Alternative Measures to replace 3rd party cookies

Effectiveness Of Google’s Alternative Measures In Replacing Third-Party Cookies

February 18, 2021 Indira Srinivasan

Do you know what are Google ‘s Alternative Measures for replacing third-party cookies? Well, if you are looking for answers, you have arrived at the right place.

Cookies
cohort, cookies, google, privacy, sandbox, turtledove

Publir Sticky Ad Units Are Live!

June 16, 2020 Publir Staff

Sticky ad units are designed to stick to a specific part of the screen as a user scrolls through content….

Announcement, Monetization
adtech, adunits, monetization, publishers, revenue, sticky, viewability

Publir Partners With LiveRamp

June 16, 2020 Publir Staff

Publishers will maintain people-based ad targeting with privacy at the forefront Consumer identity and permission are the future of the…

Press Release, Tools & Tech
adtech, CCPA, compliance, consent, GDRP, privacy, publishers

Impact of 3rd Party Cookie Blocking on Ad Revenues: What our Data Shows

June 10, 2020 Publir Staff

Our proprietary data, tracking publisher ad CPMs on individual devices and browsers, has given us a unique, comprehensive picture as…

Ads, Monetization
chrome, compliance, datadriven, google, privacy, thirdpartycookies

Introducing Publir’s New Reporting Tool

June 2, 2020 Publir Staff

Built for publishers. Our reporting dashboard has a new UI! A slick, easy to navigate, all-in-one tool with easy accessibility…

Announcement, Tools & Tech
advertising, data, fundraisers, interface, publishers, subscriptions, tech, tools

Questions To Consider When Choosing Your Ad Vendor

May 26, 2020 Publir Staff

For many digital publications, creating your own in-house ad ops team may not be practical or necessary, but optimizing ad…

Ads, Monetization
adops, adserving, adtech, digital, management, monetization, partnership

Case Study: A Sustainable Approach to Revenue Optimization

May 13, 2020 Publir Staff

When noted literary agent and author Lucianne Goldberg first created her website, her mission was simple – provide an online…

Case Study
adtech, fundraisers, growth, monetization, publishers, subscriptions, tools

Newsletter Daily Updates

Digital Monetization Update – December 8, 2021

1. 200+ Newspapers Sued Big Tech For Monopolizing Digital Ad Market (Axios) What began as a small-town attempt to stand up to Big Tech has grown into a national campaign with more than 200 newspapers from dozens of states. Since last year, newspapers around the country have been quietly filing antitrust cases against Google and Facebook, arguing that they monopolized the digital ad market, diverting cash from local news. 2. Discord Offers Premium Memberships For Server Monetization (TheVerge) Discord is testing a new Premium Memberships feature allowing server creators to monetize their services. An initial trial with approximately ten creators will go online, paving the path for Discord’s 150 million monthly active users to pay to access a variety of channels or servers and support creators. 3. Even With ATT, App Publishers May Prefer First-Party Data (AdExchanger) Apple’s App Tracking Transparency (ATT) framework made 70% of users allow cross-app monitoring. But, as of September 2021, just 21% users globally had signed up for ATT. Advertisers and publishers will have no option but to adjust to these changes, since Google is planning to enforce similar privacy changes to Android Advertising ID soon. 4. Sustainable Media & Decarbonized Ads May Soon Be A Future Trend (MediaPost) With just 14% of consumers taking an action related to a brand due to the sustainability of the media they use and/or the carbon impact of their advertising, a new report from Dentsu International and Microsoft Advertising suggests that “sustainable media” will soon become a vital factor for consumers, brands, governments, and the ad industry. 5. 300 Free Channels Come To Google TV With Pluto TV (TheVerge) Pluto TV will soon be supported under the live TV page on Google TV, allowing users to effortlessly access over 300 free channels from the platform’s main live TV hub. Pluto TV has become the fourth streaming service to be added to the Google TV menu. Google TV formerly supported YouTube TV, Philo, and Sling, which all need paid subscriptions. 6. Twitter Tests New Process For Reporting Harmful Content (TechCrunch) Twitter used to depend on user reporting to flag the policy-violating posts. Its new system would offer the firm with a more complete view of platform behavior rather than just a tool to analyze certain instances in isolation. Presently, the new method is tested with a limited set of US users, and will roll out to a larger audience starting in 2022. 7. Facebook Cuts App Store Fees With New ‘Stars Store’ (TechCrunch) Meta has launched a new website where fans can buy “Stars,” virtual items that allow followers to show support for their favorite creators. Stars are generally acquired through in-app purchases on iOS and Android. Users will now be sent to a new homepage where they may purchase Stars to avoid having to pay Apple and Google the 30% charge.

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Digital Monetization Update – December 7, 2021

1. Streaming Ad Revenue Forecast To Top $32B Globally By 2026 (TheWrap) According to GroupM, traditional ad revenue will only rise by 5% over the next five years. As Hollywood continues to grow its foreign footprint amid the intensifying streaming battles, global ad revenue from streaming services will nearly double by 2026. Ad revenue from streaming will nearly double to $32.5 billion by 2026, from $16.5 billion in 2021. 2. Revised 2021 Estimates Now Project Record Ad Expansion (MediaPost) The latest forecasts from three of Madison Avenue’s major forecasting groups raise the ad-growth consensus for the US by more than three percentage points to +19.8%, and for global ad spending by four percentage points to +17.1% in 2021. The expected record ad expansion in 2021 for the US and worldwide are currently -2.0% and -3.8%, respectively. 3. TikTok Document Details App’s Addictive Algorithm (NYT) A TikTok document offers new details of how the world’s most successful video app has built such an entertaining – or addictive – product. The document, “TikTok Algo 101,” was created by its Beijing technical team. Hilary McQuaide, a company spokesperson, verified its authenticity claiming it shows how the algorithm works to nontechnical employees. 4. YouTube Copyright Transparency Report Reveals 729M Video Claims (TheVerge) Between January and June 2021, nearly 2.2 million YouTube videos were subjected to copyright claims that were later invalidated. YouTube’s Copyright Transparency Report is the first of its kind, and it will be updated biannually. The claims account for less than 1% of the more than 729 million total copyright claims filed in the first half of 2021. 5. BuzzFeed Stock Falls 11% In Its Public Debut (Variety) BuzzFeed’s stock fell 11% on its first day of trading as a public business after combining with a special purpose acquisition company, a poor start for the unprofitable 15-year-old digital media giant. The stock began trading at $10.95 a share and surged to $14.77 (up more than 50%) before falling into negative territory in late morning trading. 6. Life360 With 33M Users Has Sold Users’ Location Since 2016 (TheMarkUp) Life360, a popular family safety software used by 33 million people globally, is a great way for parents to follow their children’s movements using their cellphones. The app sells data on the movements of children and families to a dozen data brokers, who have sold data to nearly anybody who wants to buy it. 7. WhatsApp To Let Users Set All Chats To Disappear By Default (TheVerge) WhatsApp users may now enable disappearing messages automatically for all one-on-one chats, ensuring that all future messages are instantly removed from the service. When the service first debuted in November of last year, one could only choose to have texts deleted after seven days. But now, one will be able to delete them after 24 hours or 90 days. 8. YouTube Accounts For 70% Of All Podcast Consumption (AdAge) There are over 2 million active podcasts produced by a variety of creators, with a total of 48 million podcast episodes accessible. YouTube is the most popular place for consumers to listen to their favorite podcasts. YouTube accounts for 70% of all podcast consumption. Spotify and Apple come in second and third place, with 33% and 32%, respectively.

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Digital Monetization Update – December 6, 2021

1. Digital Expansion Powers Global Ad Spend To New Record (MediaPost) A new analysis from eMarketer depicts 2021’s massive comeback over 2020, finding that overall spending by year’s end will surpass 2019’s pre-pandemic statistics by $120 million. The study attributes the record gain to an “unprecedented expansion in digital advertising,” which is the greatest pace of increase since the tracking began in 2011. 2. Convergence To Drive Future Of Linear And Digital TV Advertising (AdExchanger) The long culturally and technologically disparate ecosystems of digital and TV advertising are now merging to improve how marketers target and reach consumers. Advertisers struggled to reach consumers at scale as viewing patterns shifted away from traditional linear TV and toward internet-enabled CTV or other video-on-demand possibilities. 3. Number Of Advertisers Are ‘Leaning In’ To Twitch (AdAge) According to Twitch, Just Chatting became the No. 1 non-gaming category in 2020, with broadcasts increasing 171% year over year. The Twitch mania appears to stay for advertisers. Last year, the network had over 1.2 million certified marketing partners, with many more brands in major areas including consumer packaged goods and financial services. 4. Twitter Mistakenly Suspended Accounts Following New Privacy Policy (WaPo) Following a surge of “coordinated and malicious reports” targeting anti-extremism academics and journalists, Twitter said that it had wrongly suspended accounts under a new policy. The firm claimed it had fixed the errors and began an internal review to verify that its new rule was “used as intended.” 5. Apple Sues Russia’s Federal Antimonopoly Service (AppleInsider) Apple is taking the Russian Federal Antimonopoly Service to court over the regulator’s demand that Apple change its App Store payment methods. The case is based on a warning issued by FAS in August, instructing the iPhone manufacturer to let app developers educate customers about other payment methods other than Apple’s in-app payments system. 6. Facebook Messenger To Test Built-In Bill Splitting Feature In US (TechCrunch) Facebook Messenger has announced that it will begin testing a new “Split Payments” feature that will allow users to split the cost of bills and costs through the service. According to the firm, the new service offers a “free and fast” method to manage funds using Messenger. The new function will be available to customers in the US starting this week. 7. Verizon App Collecting Users Browsing History And More (TheVerge) According to Input, the My Verizon app may be gathering information about its users’ browser history, location, apps, and contacts in order to assist the corporation “understand your interests.” The initiative, which Verizon appears to automatically enroll clients in, is dubbed Verizon Custom Experience and is hidden in the app’s privacy settings. 8. TV As Bad Or Worse Than Social Media In Spreading Conspiracies (MediaPost) A study released by Ipsos MORI indicates that as believed, social media platforms are the primary source for spreading conspiracy theories but television often is just as bad, or even worse. 41% of the respondents cited TV and social media as their source of a range of popular conspiracy theories.

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Digital Monetization Update – December 3, 2021

1. Five Major Education Publishers Sue Shopify For $500M+ (TheVerge) Five major publishers have sued Shopify over pirated learning materials such as PDF eBooks and exam papers, alleging that it fails to remove listings and stores that infringe on their trademarks and copyrights. The case, which was filed in the US District Court for the Eastern Virginia, seeks statutory damages of more than $500 million. 2. Women Leaving Ad Industry At Alarming Rate (AdAge) According to research issued by She Runs It, women now occupy less than half of the employment in the agency, media, and technology industries for the first time in four years. According to the group’s fourth annual #Inclusive100 study, women make up 46.4% of workers in those industries, a decrease of over 10% from the previous year. 3. Pandemic Results In In-Game Advertising Coming Of Age (AdExchanger) In 2021, the mobile gaming industry is expected to rise 4.4% to $90.7 billion. This is slightly slower than last year’s pace, but marketers continue to see mobile gaming as a top-tier media channel. Programmatic in-game advertising grew as one of the most effective methods for marketers to capitalize on new category opportunities. 4. LinkedIn Adds Hindi Support To Expand Its Reach In India (TechCrunch) LinkedIn will add Hindi on its social network as it is the language spoken/understood by more than half a billion people in India and over 600 million people globally. It is the first regional language to be supported by the social network. LinkedIn supports 25 languages, and the users can now access their feed, profile, and messages in Hindi as well. 5. BuzzFeed To Go Public Via A Merger With 890 5th Avenue Partners (NYT) BuzzFeed shareholders decided to take the digital media pioneer public, which is renowned for its listicles and quizzes. BuzzFeed will combine with 890 5th Avenue Partners, a special purpose acquisition business. SPACs raise funds through an initial public offering and use the proceeds to acquire a private firm. 6. Facebook Makes 2FA Mandatory For High-Risk Accounts (TechCrunch) Facebook said high-risk accounts likely to be targeted by hostile hackers would be required to use two-factor authentication (2FA) as part of an extension of Facebook Protect, the social media giant’s security program – designed to protect the accounts of those who may be at risk, such as human rights activists, journalists, and government officials. 7. Amazon’s Audible Begins $500M Media Review (AdAge) According to those familiar with the pitch, Amazon’s Audible is planning a worldwide advertising agency review, with a request going out to all big holding companies to seek interest in managing its $500 million in annual ad spending. Audible is Amazon’s audiobook streaming service, which also offers podcasts and is a big advertiser.

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Digital Monetization Update – December 2, 2021

1. TikTok Adds Creator Monetization Tools, With Tips, Video Gifts (AdWeek) TikTok’s Creator Next allows eligible creators to unlock new and existing tools, allowing them to be rewarded for their work. Options for monetization include Tips and Video Gifts. TikTok tips allow users to monetarily show their appreciation to TikTok creators for their work, with the creators getting 100% of the tip amount. 2. Marketing Spending Rebounds, Poised For Sustained Growth (MediaPost) A report as part of PQ Media’s “Global Advertising & Marketing Spending Forecast” said ad and marketing spending is expected to grow in future, following mid-single-digit declines in 2020. The study revealed total marketing spending in the US will climb 8.7% to $539 billion this year, while global marketing spending will rise 7.2% to $1.376 trillion. 3. Microsoft Introduces ‘Teams Essentials’ For Small Businesses (TheVerge) Microsoft Teams is having the first standalone version for small enterprises. Microsoft Teams Essentials will cost $4 per user every month and will give access to Teams’ core meeting features without the normal Office software bundling that needs a more costly Microsoft 365 plan. This standalone edition elevates Teams to the level of a Zoom rival. 4. Federal Judge Blocks Texas Social Media ‘Censorship’ Law (TheVerge) On the basis that it is likely to violate the First Amendment, a federal court has halted a Texas law that attempted to limit the authority of large social media platforms to censor content. An injunction filed by NetChoice and the CCIA was granted by a federal district court in Austin, putting the HB 20 statute on hold until the matter is resolved. 5. Amazon Struggling To Attract Publishers To Amazon Live (DigiDay) Despite months of efforts to recruit publishers and the audiences they have amassed on other platforms, Amazon is still mostly reliant on an eclectic collection of reality TV stars and YouTubers to deliver live video content, more than two years after refocusing on its live-stream shopping product, Amazon Live. 6. Facebook Retreats From Crypto Ad Ban (CNBC) Facebook stated on Wednesday that it will modify a long-standing policy that barred most cryptocurrency firms from running advertisements on its platform. The decision comes after the startup, now known as Meta, attempted and failed to develop a cryptocurrency that could be used to transmit money online to anybody in the globe using Facebook tools. 7. Streaming Services To Lose 150M Subscribers In 2022 (HollywoodReporter) Deloitte announced its technology, media, and telecom projections for 2022, predicting that more than 150 million individuals will quit a paid streaming subscription in 2022, with a worldwide churn rate of 30%. The turnover rate in the United States is 38%. 8. HBO Follows Netflix Into Free Phone Games (TheStreamable) HBO has released Insecure: The Come Up Game, a smartphone game that allows fans to further explore the universe of creator Issa Rae’s HBO series “Insecure.” The game – available on the Apple App Store – is HBO’s first free gaming product and follows Netflix’s foray into the field. HBO will be adding content and features throughout the following year.

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Digital Monetization Update – December 1, 2021

1. UK Debuts Protocol To Help Members Contact Publisher For Citation (DigiDay) Publishers in the United Kingdom have banded together under the Association of Online Publishers (AOP) to support a unified method of citing sources. The protocol is based on an email system that allows people who have signed up to contact other publications who have not credited exclusive material they have created so that it may be updated. 2. Twitter Will Not Allow Posting Photos And Videos Without Consent (Engadget) Users on Twitter are no longer allowed to share private images or videos of anyone without their consent. It warns that tweeting such images might infringe on someone’s privacy and lead to physical damage. If a photo or video is reported as violating the rules, the media will be removed, and Twitter will act depending on its enforcement options. 3. Twitch Launches Tool To Catch Channel Ban Evaders (TheVerge) Twitch is launching a new tool that employs machine learning to detect those who attempt to avoid bans. It is the company’s latest innovation to tackle things like hate raids and trolls. Suspicious User Detection is a new tool that may identify individuals as “likely” or “possible” persons who have avoided bans from a streamer’s channel. 4. Tech Regulation Leads The Agenda At UK G7 Forum (Reuters) In a London summit, governments, tech executives, and politicians explored how to work together to keep the internet free and democratic while improving online safety. Minister for Technology and the Digital Economy Chris Philp said the Future Tech Forum was to create a more productive and resilient global economy with digital technology at its heart. 5. Cannes Lions Adds Creative B2B Award (AdAge) The Cannes Lions International Festival of Creativity will introduce a new Creative B2B Lion, recognizing the increase of creativity in business-to-business marketing. The Creative B2B Lion will honor “game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses”. 6. Microsoft’s ‘Buy Now, Pay Later’ Tool Draws Heavy Criticism (TheVerge) Edge will get a “buy now, pay later” tool from Microsoft prompting customers to use the short-term finance provider Zip (formerly QuadPay) when making a purchase. Some users have complained about the added bloatware slowing down their surfing experience, while others are concerned about the possible financial consequences. 7. Streaming Sports TV Viewing Grows, Pay TV Subscribers Decline (MediaPost) Although overall pay TV subscriber homes in the US are declining, regular sports watchers with a pay TV package are increasing. A recent poll conducted by Altman Solon and analyzed by MoffettNathanson Research said that there were 58 million sports TV viewing households in the third quarter of this year, up 2.6 million from the third quarter of 2019. 8. Twitch Now Works With SharePlay On iPhone And iPad (AppleInsider) Twitch has implemented SharePlay features, allowing viewers to watch a Twitch stream or any video on demand as a group. On Tuesday, the firm announced the news on Twitter. SharePlay is compatible with iPhones running iOS 15.1 and iPads running iPadOS 15.1. The Twitch app for Apple TV currently does not support SharePlay.

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Digital Monetization Update – November 30, 2021

1. Google Play Apps With 300K+ Downloads Stole Bank Credentials (ArsTechnica) Researchers found a batch of apps downloaded over 300,000 times from Google Play to be banking trojans that secretly stole user passwords and two-factor authentication codes, logged keystrokes, and took images. The apps, pretended to be QR scanners, PDF scanners, and cryptocurrency wallets, were part of four different Android malware families. 2. 76% Of US Startups Are Confident Entering 2022 (VentureBeat) Research from Angel Investment Network finds that 18 months after the start of the pandemic, the startup ecosystem in the US and the UK has regained its confidence: about three-quarters of entrepreneurs are again optimistic about the coming year. The research surveyed startup opinions in the countries to examine their responses after the pandemic. 3. Ad Industry Needs High-Security Clearance Certification Process (MediaPost) Amazon mishandled customer data for years, calling into question if the advertising business should develop a high-security data protocol and certification clearance for workers who work at corporations that handle massive amounts of consumer data. The certification clearance would decrease or eliminate some instances of data mishandling. 4. Zestworld Will Give Comic Book Creators A Greater Stake (NYT) Zestworld will allow comic book writers and artists to submit fresh work and profit from it if it is transformed into collectibles or adapted for TV, movies, or other media. The creators will own stocks in the firm. Characters were traditionally owned and benefitted the publishers, not the creative team that created them, from the early days of comics. 5. ViacomCBS, NENT Group Partner For Pluto TV Launch In The Nordics (Variety) ViacomCBS Networks International has partnered with NENT Group, Scandinavia’s top streaming firm, to offer a new Pluto TV service in Sweden, Denmark, and Norway in 2022. NENT’s independent AVOD service, Viafree, will be incorporated into Pluto TV as part of the cooperation. The NENT Group will be the platform’s primary advertising sales partner. 6. Budweiser Launches First NFTs, Sold Out In Under An Hour (AdAge) Budweiser became the latest company to enter the non-fungible token industry on Monday, generating 1,936 one-of-a-kind pieces of digital art in the shape of beer cans that sold for hundreds of dollars apiece. Bud’s “Heritage Collection” sold out in less than an hour, earning the company $984,000. 7. Twitch Star Ludwig Is Moving His Stream To YouTube (TheVerge) Ludwig Ahgren, known for his month-long subathon earlier this year, is leaving Twitch to solely stream on YouTube Gaming. Ludwig has 3.1 million followers on Twitter and over 27,000 subscribers on TwitchTracker. At the end of his subathon, he had smashed the all-time Twitch subscriber record, according to TwitchTracker, with 283,066 subscribers. 8. eBay Acquires Sneaker Con Authentication Business (TechCrunch) Online marketplace eBay is expanding its sneaker business by acquiring Sneaker Con Digital’s authentication firm, which validates the authenticity of high-value footwear. The company has offices in the US, the UK, Canada, Australia, and Germany, and it previously collaborated with eBay to evaluate the sneakers bought and sold on its marketplace.

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Digital Monetization Update – November 29, 2021

1. Apple, Google Slapped With €20M Antitrust Fine In Italy (TechCrunch) Italy’s competition and market regulator (AGCM) fined Apple and Google €10 million each for failing to offer clear enough information to its consumers about commercial uses of their data, in breach of the country’s consumer law. The agency also accuses the two of using “aggressive” tactics to get consumers to accept commercial processing. 2. Online Spending Hit $5.1B On Thanksgiving Day (MediaPost) Adobe reports consumers spent $5.1 billion on Thanksgiving, a significant increase over daily averages. Black Friday consumers are predicted to spend between $8.8 billion and $9.6 billion. Between November 1 and December 31, Adobe predicts that online sales will reach a new high of $207 billion, up 10% year over year. 3. Australian Government Announces Anti-Trolling Laws (TheVerge) Australian Prime Minister Scott Morrison is proposing new defamation laws requiring websites to identify the identity of trolls or face defamation charges. The laws would make social media firms liable for defamatory remarks made against their users. Platforms may also need to set up a complaint system for the users if they feel they have been defamed. 4. Meta’s Giphy Deal To Be Blocked By UK Regulator (Reuters) In an escalation of the watchdog’s assault on Big Tech, the United Kingdom’s competition regulator is expected to block Facebook’s acquisition of online GIF company Giphy in the coming days. The deal is to be rejected by the Competition and Markets Authority, marking the first time the agency has revoked a Big Tech acquisition. 5. Microsoft’s GitHub Back Online After Two-Hour Outage (TheVerge) GitHub went down for more than two hours, affecting thousands of developers who use its numerous services. Git operations, API queries, GitHub activities, packages, pages, and pull requests were all affected by the problem. GitHub has over 73 million developers that use the service for Git version control and hosting for software development. 6. Spotify Is Testing TikTok Like Vertical Video Feed (BGP) Spotify has revealed that it is testing a new feature called Discover in its app, which presents users with a vertical feed of music videos that they can scroll through and like or skip as they like. Instagram, Snapchat, YouTube, and even Netflix have all imitated TikTok, and now Spotify is the next to join the list. 7. AMC & Sony To Hand Out NFTs To Spider-Man Advance Ticket Buyers (Engadget) Stubs Premiere, A-List, and Investor Connect members who buy or reserve tickets for Spider-Man: No Way Home showings on December 16th will get 86,000 NFTs from AMC and Sony Pictures. As an experiment, AMC and Sony see how many people are anxious to buy a purely digital collectible.

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Digital Monetization Update – November 26, 2021

1. Disney To Spend $33B On Content In 2022, $8B Up From 2021 (TheWrap) Disney revealed in its annual report filed with the SEC that it would spend around $33 billion, $8 billion up over its previous year’s spending on content during its next fiscal year that began on October 1. The increased budget is largely due to Disney’s increased investment in streaming and higher fees for sports rights, including its new NHL deal. 2. Poor Subscriber Engagement To Threaten Local Digital News Outlets (LNI) According to the Medill Subscriber Engagement Index on 50 news outlets, 95% of paid digital subscribers are not visiting those websites regularly. While subscribers of small news outlets show up at an average of every third day, large outlets’ subscribers are visiting every 5th day. Engagement is important for the survival of local news outlets. 3. Spotify Testing TikTok Kind Of Short Video Called Discover (TechCrunch) While Instagram, Snapchat, YouTube, and Netflix have already introduced a TikTok kind of short-video form, it is the turn of Spotify to join the list. Spotify confirmed testing of a short form of a music video, which the users can scroll through with options to like or skip. This feature appears as a fourth tab in the navigation bar. 4. Health News Media Stat Registered 40% Revenue Growth In 2020-21 (Axios) STAT, an American health media company that focuses on revenue streams, like subscriptions, advertising, and events registered a 40% growth in revenue from 2020 to 2021, exceeding projections. Its subscription revenue is up 24%, advertising revenue grew by 51% and events have fetched 79% revenue. Its authentic health news on COVID made it possible. 5. EU To Ban Ads Based On Religious Views And Sexual Orientation (WSJ) The European Commission bill proposed on Thursday would restrict online tech platforms from targeting political ads at users based on race, political beliefs, and health status, without users’ explicit consent. But it is lacking a ban on microtargeting, based on personal information that some activists had demanded. 6. PostcardMania To Assist Small Business Target Digital Mail Campaigns (MediaPost) According to Joy Gendusa, the CEO of PostcardMania, a Direct mail Company in the US has formed a new digital-marketing division for small businesses. The new division serves as a boutique agency for small businesses to run digitally integrated direct-mail campaigns at affordable rates and scale to suit them. 7. Facebook Using Google And Apple As Attribution Data Sources (AdExchanger) Facebook is now deferring attribution to Google and Apple as the attribution data sources for Facebook campaigns, a big change in direction. Facebook is using Google Play Install Referrer to pass Android install attribution data, available to all developers for free. Mobile publishers had to pay certified Facebook MMPs to get attribution data. 8. Bombora’s Tool Offers New Audience Insights To Publishers (MediaPost) Bombora, an Internet Marketing service in New York, is rolling out an analytics suite called Company Surge Insights for Publishers. It enables publishers to see and act on data from visualizations that require no specialized knowledge to understand. Forbes is already using it to help its B2B advertisers to get more value out of their audiences.

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Digital Monetization Update – November 25, 2021

1. Collins Dictionary Declared NFT As Word Of The Year (AdAge) In celebration of the intersection of the worlds of money, technology, and art in what became known as “non-fungible tokens,” the Collins Dictionary named NFT as its word of the year for 2021. NFTs have grown in popularity this year, thanks to collectors, speculators, and celebrity endorsers generating interest—and funding. 2. TikTok Overtakes Instagram And Snapchat Among US Teens (TCP) According to a new study, teens aged 12 to 17 are now using TikTok more than Instagram or Snapchat. The study found a 13-point rise in weekly TikTok usage from 50% in 2020 to 63% in 2021, up from 50% in 2020. While Instagram’s weekly usage has dropped 4 points from 61% to 57%, Snapchat’s weekly usage has remained constant at 54%. 3. Salesforce App Exchange Offers Upgraded Email List Tool (MediaPost) Using ListFit, an updated tool by AudiencePoint on Salesforce App Exchange, email marketers can segment their lists based on customer engagement across hundreds of brands. Paul Shriner, co-founder of AudiencePoint, said it allows marketers to see a subscriber’s “preferences and patterns in an entirely new light they simply can’t get on their own”. 4. A Portuguese Court Orders Telegram To Block 17 Piracy Channels (TF) A Portuguese court ordered Telegram to block access to more than a dozen piracy-related channels with millions of users. The court acknowledges that the measure is not ideal, but decides that it is preferable than taking no action at all. Telegram is one of the most popular chat apps, with over a quarter billion active users. 5. Reddit Plans To Shut Down Dubsmash App (Engadget) Reddit will cease Dubsmash by February 22nd, 2022. The news comes less than a year after Reddit paid an unknown price for the TikTok-like video platform in December 2020. Dubsmash will no longer be accessible for download on the App Store or Google Play after the 22nd, nor will the app function after that date. 6. The Pandemic Spurred Hybrid Work And Shopping Experiences (AdExchanger) Many of the buying habits that have emerged after the pandemic during the last several months have solidified and appear here to stay. The majority of consumers (56%) say they expect to purchase largely or solely online this holiday season, and more than three-quarters say they will use in-store pickup services as much or more than they did last year. 7. TikTok Building On Surging Video App’s Entertainment Strategy (Variety) TikTok, which now has over 1 billion monthly users worldwide, is not only a social networking app now; it has also become a top entertainment destination for the new generation. TikTok, one of the fastest-growing internet apps ever, is competing for watching time with YouTube, Instagram, and Snapchat thanks to its tailored video stream. 8. WhatsApp Gets Built-In Sticker Maker On Web Version (TheVerge) The online version of WhatsApp has been upgraded to include a built-in custom Sticker Maker that allows you to transform regular photographs from your computer into stickers that can be transferred over the messaging service. The feature will be available in the desktop apps and on WhatsApp’s web version within the next week.

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