What Is Social Testing And Why Is It Needed?

September 28, 2021 Snigdha Biswas

Before floating any social media campaign, thorough testing needs to be done to see which variables work and which don’t. Here are some useful rules, and methods of social testing to help you get started.

6 Ways to Calculate Engagement Rate

September 1, 2021 Rayomand Engineer

Reactions, likes, comments, and shares. It means people are talking about your brand. But how effective is your digital strategy really? Calculate your engagement rate using these 6 methods and find out.

The 10 Best Examples of B2B Marketing Content

August 11, 2021 Rayomand Engineer

When it comes to B2B marketing content, packaging information in a certain way to make it attractive for consumers is very important. Here are 10 great examples of firms that have done it the right way.