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The Impacts of Ad-Blocking and How to Recover Lost Revenue - Publir
The Impacts of Ad-Blocking and How to Recover Lost Revenue

For websites profiting primarily on ad monetization and Adsense, Adblocking has undoubtedly become a growing concern. Revenues lost from adblock was as high as 40 billion in 2021. But did you know that it can be overcome?

Adblock recovery is perhaps something you’ve never heard of. Most people haven’t. But there are these chosen few that become aware of it and reap all the profits.

Perhaps, now your time has come to become a part of these chosen few people and to finally share the secret knowledge.

Why Is Ad-blocking a Growing Concern for Bloggers?

Depending on the niche you operate in, the percentage of website visitors that use a web-based ad blocker service can vary between 20 and 50 percent. For some niches like video games, it’s even higher. This means, overall, your revenue from ad clicks or impressions is decreased by the same percentage, if not more.

How Does Ad-Blocking Affect Revenue and User Experience?

How Does Ad-Blocking Affect Revenue and User Experience?

When someone visits your website while using an adblocker, they practically never show any ads, which means the advertising publisher doesn’t gather either clicks or impressions. This means you will not get paid for Adblock visitors, regardless of how loyal these people are to your website.

That’s exactly why publishers across the world lose billions of dollars each year. Luckily, there are some Adblock recovery tools that can allow you to regain up to 75% of your lost revenue from Adblock just like that.

In terms of user experience, Adblocking can have a positive or a negative effect on users. That mainly depends on what kinds of ads are running on your website. If you have media buying partners, or affiliates, that you promote, and they carefully follow your instructions, for example, these ads would most likely be good for your audience.

On the other hand, if random advertisements pop up on the visitor’s screen, on mainly irrelevant topics to them, then that’s bad news.

Why Is Adblock Recovery Is the Solution?

Adblock recovery is an AI-enabled approach that carefully studies your audience and daily visitors and makes calculated decisions on whether to prompt the user by asking if they wish to support your website by whitelisting it in their adblocker.

With one click from them, your website becomes whitelisted, and voila, you regain the lost revenue that you would’ve otherwise never seen.

Adblock recovery works by carefully monitoring data and learning with what frequency to ask people to whitelist and at what time. A specific example would be that a smart Adblock recovery tool would never ask a user upon their first visit to the website.

It would wait for a second or third one. This would mean they are already attached to your website, and they might be willing to help you out with a single click that costs them nothing.

Adblock recovery often works better when you pair it with a programmatic remarketing campaign that gets users back on your website for a second or third visit.

How to Implement Adblock Recovery?

Adblock revenue recovery is quite easy to implement. Depending on the type of website you use, there are different solutions, but tools built by veterans, like Publir, work with any website and can be implemented in minutes.

Otherwise, for example, if you are running a WordPress site, you can look for plugins, but more often than not, they are not powered by custom-built AI and will always prompt your users the same way, which eventually could lead to a drop in your traffic or higher bounce rates or a decreased average session duration.

Types of Adblock Recovery

Currently, there are three types of AdBlock recovery. 

  • Adblock circumvention
  • Messaging-based
  • Acceptable ads ad recovery

If you hear anyone trying to sell Adblock circumvention to you, feel free to say “NO” right off the bat because that’s so 2010. It’s a bad practice and will remain bad forever. Stay away from it. There are better approaches.

Messaging-based and acceptable ads ad recovery are very similar because in both cases your website prompts the users to ask for their permission to show ads. In the case of messaging-based ad recovery, you simply require them to disable AdBlock, while in the second case, your website allows them to see only suitable and light advertisements.

Both of these are good options to go for, and undoubtedly can work in different ways depending on the audience and niche of your website or blog. Of course, if your website is piled with ads, before going for an AdBlock recovery tool, you might want to optimize your website structure.

Recovering Your Money

Did you know that more than 50% of the top 100 US publishers utilize an adblock revenue recovery tool? You should too. While the topic is still fresh, give Publir a try. It’s super easy to integrate in minutes and will allow your users to opt-in for ads in no time.