With privacy becoming a concern for more and more users, a lot of them are opting for ad blocks and other means to hide their identity while browsing. This affects marketers trying to target people with ads. Here’s how you deal with shadow traffic so it doesn’t affect your revenue.
Doing a Competitive analysis can tell you what your rivals are doing, whether your audience follows them, and can serve as a great guide for improving your own social media strategy.
Reactions, likes, comments, and shares. It means people are talking about your brand. But how effective is your digital strategy really? Calculate your engagement rate using these 6 methods and find out.
Each product, whether it has been introduced newly into the market or been around for a while, enters a product life cycle that determines its demand and ultimately company profits over a period of time. Read on!
We all receive hundreds of emails in our inboxes. In the hierarchy of emails, promotional emails aren’t really on priority. So, how do you get your readers to open and subscribe to your email newsletter? Apart from keeping the content unique, here’s what you can do.
The Google Advanced Image Search option is a boon for digital marketers as it can give you in-depth information on some aspects of your competition and what they are up to!
In the sea of content out there, if your website is to stand apart, you need the help of a content curation tool. You cannot possibly generate new and interesting content continuously, so repurposing certain content and presenting it on your platform in a certain way can help. Read on to find out how.
Are you using your employees to export data, or using Microsoft Excel with all its complicated formulas, to only revert to a CRM software? Learn how CRM Data Maintenance affects B2B marketing in this article.