ROAS or Return on Ad Spend, measures the revenue earned on each dollar spent on advertising. An extremely important metric, here’s why publishers should pay attention to it.
What is ad refresh, and how can it affect publishers? Read on, to find out whether you should implement this practice for higher revenue.
Users often ignore ads, finding them irritating. In a world where digital advertising is a main source of revenue, banner blindness can be lethal. Learn how to overcome this.
Ad injections can cause more than just annoying pop-ups. Read this guide to find out how you can safeguard against them.
Good ad viewability scores are important if you want to maximize your ROI. Read our blog on how this affects publisher’s revenue, so you can take appropriate steps to ensure the same.
Popular since Feb 2016, AMP ads allow mobile web content to render instantly. Read about how publishers can benefit from using such ads.
From bots to invalid clicks and page visits, invalid traffic or IVT can cause a mess in site metrics, leading to wrong forecasting for future campaigns. Learn how to tackle this issue.
Keyword cloaking, stuffing, misusing alt tags, and more. Here are some black hat SEO techniques that you should avoid if you don’t want your site rank to suffer.