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Rayomand Engineer

I am a writer based out of Kolkata, West Bengal, and I like to write on tech, politics, travel, music, environment, and wildlife amongst others. I’ve also written scripts for branded content, and also scripts for short films. I’ve been writing for more than a decade and I love it.

What is ROAS? A Guide to Using Return on Ad Spend

December 2, 2021 Rayomand Engineer

ROAS or Return on Ad Spend, measures the revenue earned on each dollar spent on advertising. An extremely important metric, here’s why publishers should pay attention to it.

How To Reduce Banner Blindness?

November 26, 2021 Rayomand Engineer

Users often ignore ads, finding them irritating. In a world where digital advertising is a main source of revenue, banner blindness can be lethal. Learn how to overcome this.

Invalid Traffic – Here’s What You Need To Know

November 9, 2021 Rayomand Engineer

From bots to invalid clicks and page visits, invalid traffic or IVT can cause a mess in site metrics, leading to wrong forecasting for future campaigns. Learn how to tackle this issue.

An Introduction to Black Hat SEO

November 5, 2021 Rayomand Engineer

Keyword cloaking, stuffing, misusing alt tags, and more. Here are some black hat SEO techniques that you should avoid if you don’t want your site rank to suffer.