What Is Social Testing And Why Is It Needed?

September 28, 2021 Snigdha Biswas

Before floating any social media campaign, thorough testing needs to be done to see which variables work and which don’t. Here are some useful rules, and methods of social testing to help you get started.

How to do a Competitive Analysis on Social Media

September 3, 2021 Rayomand Engineer

Doing a Competitive analysis can tell you what your rivals are doing, whether your audience follows them, and can serve as a great guide for improving your own social media strategy.