Publishers will maintain people-based ad targeting with privacy at the forefront

Consumer identity and permission are the future of the open web, with a newfound trust and transparency between publishers and readers being the result of the death of third-party cookies. Privacy tools help publishers offer their users a way to manage their data with consent and preferences, giving individuals more choice and control. 

Publir is integrating LiveRamp’s Privacy Manager for CCPA and GDPR, a platform that enables compliance by storing proof-of-consent and preference choices, responds to visitors who request to alter data the website collects, and provides  additional transparency into a site’s data collection and usage practices. We’re also integrating their first-party cookie solution. 

LiveRamp, together with Publir’s technology, will allow for the gathering of authenticated user data, ultimately allowing us to best support our publishers’ long-term growth by encrypting and translating the data and sending it through with every ad request. 

This partnership will benefit publishers by: 

• Driving high CPMs and more efficient ad delivery 
• Enabling marketers to deliver a better customer experience and more accurate campaign matching to their readers 
• Establishing a clear, honest and direct relationship with their readers 
• Giving their readers a direct way to manage their consent preferences

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