Search Engine Optimisation is extremely important if you want your company’s website to rank high organically on search engines like Google. Since there’s only so much money that you can sink into ads, both on search platforms or social media, whatever free publicity you can get is good. Actually, it’s great because 61% of B2B marketers say that SEO and organic traffic generate the most leads, compared to all marketing initiatives. 

However, the end result of any marketing exercise is to drive consumers to your website. And if your website’s SEO isn’t good it won’t show up on Google, making it difficult for organic traffic to find you. But how do you navigate the world of search engine marketing? 

Top 8 SE0 Tools for Auditing & Monitoring your Website

SEO monitoring and auditing involve measuring a number of parameters across each and every web page on your site to ensure optimum site performance, and boost your organic ranking on search engines. Getting your way around SEO may seem daunting, however, there are many great tools that can make website auditing and monitoring easier. 


One of the oldest players in the game, SEMrush was developed in 2018 and has an easy-to-navigate dashboard that allows you access to detailed keyword analysis reports and data about the domains you manage. It has an SEO toolkit that helps compare the performance of your web pages to see how you stack up against your competitors. You can analyze backlinks, identify your site’s sources of web traffic, and work on your site so as to reduce bounce rates. A ‘Traffic Sources Comparison’ section helps see what your rivals are up to and what keywords they use. The only downside is that SEMrush is expensive at $119.95 per month. However, its suite of tools like a writer marketplace, a traffic-boosting tool, and tools for agencies and PR services makes it a much-wanted SEO software amongst users. 

Google Analytics

The SEO software offered by the company that dominates the search space is bound to be good. There is a paid version of Google Analytics, however, the free version is quite efficient at helping manage your website’s SEO. Pair Google Analytics to Google Search Console and the results can be great. Your website’s SEO data is centrally located, and you can work on improvement areas like keywords. The free version also has a host of other features like 

  • Removing spam traffic that can mess up SEO reports 
  • Stacking up organic vs. non-organic website traffic 
  • Telling you which pages get the most traffic 
  • Giving you site content reports that are full of data regarding engagement metrics for all web pages
  • Reporting on multiple channels to identify where you’re receiving the most conversions 


Founded in 2004, Moz helps you increase web traffic, site ranking, and visibility with tools that audit your site and identify key issues so you can take action. The keyword research tool is great for finding out which keyword combinations are the best for targeting. The backlink analysis tool has another mixed bag of metrics, like anchor texts in links, as well as estimated domain authority. Moz Pro has different plans, with the standard plan going for $99 a month, and the medium plan with a free trial going for $149 per month as of this writing. There is a free version that offers limited features and a great online support community that you can always reach out for guidance for anything search marketing-related. 


As the name suggests, Seolyzer is a site-crawling, log-analyzing SEO tool that shows you how search engines like Google view your website. Google uses bots to track relevant content, and those are left in your server’s log files. Seolyzer can use this information to identify and create SEO KPIs. Seolyzer can catch error codes and impact page speed and performance. With Seolyzer, you can monitor standard SEO issues like poor response time, error messages, and crawl volume and categorize web pages to determine which one has been ‘crawled through’ most. You can also measure the impact of your SEO practices on a page-by-page basis too. 


This search analytics company scouts the internet for data that identifies the keywords that companies and websites are buying, using AdWords. This platform compares search results and searches terms, so businesses can delve deeper into the kinds of searches and the strings of words that make them appear on Google’s Search Engine Results Page. Using SpyFu, you can keep an eye on the competition and pinpoint the keywords that they are buying so you can lap up key phrases and stay one step ahead of them. SpyFu has flexible pricing to suit various budgets, with the basic plan costing $33 per month, giving you 250 sales leads and domain contacts, together with 5000 keyword rankings, tracked weekly. This is great for start-ups or small to medium businesses with limited marketing budgets. 


This tool is for companies that don’t want to spend money on an SEO toolkit at all. A very popular toolbar extension, SEOquake gives you quick results. View multiple search engine parameters, and view them against results from other projects. It might take a while to understand the data that this platform gives you, but once you get the hang of it, you can gauge the number of visitors and the countries they come from, get your website’s traffic history trending on a graph, and much more. There are buttons for backlinks, Facebook likes, Bing indexing, Alexa ranking, and more. A diagnostics page can give you a holistic view of any threats that may affect your website. 


Another established player in this space, Ahrefs is one of the most recommended SEO tools online, coming behind only Google in terms of the number of website crawlers. It has a comprehensive site audit feature, which highlights what parts of your website need changes to outdo your competition, including backlinks. Ahrefs can help you find the content with the most links related to your industry, check your website for broken links, and get a summary of your best-performing pages as well. 


This tool crawls websites comprehensively, to provide accurate information about SEO, code errors, and opportunities for growth. Deepcrawl’s ability to perform in-depth domain scanning and SEO reporting, giving you very granular data and specific metrics, puts it right at the top with the other tools in auditing and monitoring website performance. 

Final Thoughts

No matter which tool you use, the most important starting point is your keywords and knowing what users are doing while on your website. Relevant keywords can really help people find you and boost organic search results. Digital marketing isn’t easy to stay on top of, but in order to ensure your product and brand have maximum visibility, it helps to stay informed. Here’s a list of some awesome digital marketing tools that can help you ensure your brand’s presence online, is as good as it can get.

Rayomand Engineer

I am a writer based out of Kolkata, West Bengal, and I like to write on tech, politics, travel, music, environment, and wildlife amongst others. I’ve also written scripts for branded content, and also scripts for short films. I’ve been writing for more than a decade and I love it.