With CCPA having gone into effect on January 1st of this year, it’s importnant for publishers to understand what CCPA is and how it will change the way in which users interact with a site.
What is CCPA?
The California Consumer Privacy Act (CCPA) was enacted to give California consumers more control over the data that they share. CCPA was born from the stance that users want to understand where and how their personal information is being used, and have the option to exercise control over their data.
How are publisher affected?
Publishers must explicitly express, to the California readers, their rights under CCPA. The messaging should explain what will happen to their data and also include a “do not sell my personal information” link for opt-out purposes.
What happens when a user opts-out?
The user’s information will not be used for any ad-targeting purposes.
What do publishers need to do in order to be compliant?
Make sure that you have a CCPA-compliant consent management platform (CPM) in place before the enforcement date of July 1st, 2020.
Publir has integrated a consent management tool into our unified monetization platform. For the publishers that we represent, CCPA compliance requires only one click.