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Case Study: A Sustainable Approach to Revenue Optimization

May 13, 2020 Publir Staff

When noted literary agent and author Lucianne Goldberg first created her website, her mission was simple – provide an online…

Digital Monetization Update – May 05, 2021

1. YouTube Unveils New Ad Format For Advertisers At Brandcast Summit (AdAge) YouTube with 120 million monthly viewers through connected TVs is rolling out a new ad format, called “brand extensions”, which allows viewers to learn more about products they see in an ad. This allows brands to target viewers with more details. YouTube also announced plans to develop the creator’s economy in the digital advertising ‘NewFronts’ on Tuesday. 2. Context Is King Again In Mobile Advertising (MediaPost) In light of the deprecation of mobile user identity trackers, 70% of mobile advertisers/agency media buyers believe that contextual targeting is making a comeback, according to a survey on 252 executives. Mobile advertisers are poised to spend more on content environments, including gaming, content aimed at children, lifestyle, and entertainment. 3. Microsoft Advertising Offers Unique Ad Targeting Opportunities (Microsoft) Microsoft’s advertising platform offers 700 million unique users for advertisers that are applying its Search Network for 14.6 billion monthly searches. Advertisers can also target audiences on Microsoft News, Outlook, and the Microsoft Edge browser across more than 1 billion Windows devices, as the network has roughly 14% desktop search market share globally and 37% in the US. 4. Twitter Buys Scroll, A Platform That Removes Ads From Websites (TheVerge) Twitter is continuing down the path of adding new subscription services to diversify its revenue beyond ads. The social network announced that it acquired Scroll, a company that has sold a $5 per month subscription that lets users read articles on participating news sites without ads — and shares some of that revenue with the publishers. 5. Thomson Reuters’ First Quarter Revenue Beats Expectations (Reuters) Thomson Reuters beat operating profit expectations, predicting full-year revenue performance at the top end of earlier forecasts. It beat Q1 revenue expectations, with total revenues up 4% to $1.58 billion and net profit up a third to $387 million; Reuters News saw a 2% increase in profits to $160 million. 6. Political News Startup Recount Media Raises $18M Series B (Axios) A two-year-old startup, Recount Media, co-founded by seasoned journalists John Battelle and John Heilemann, has raised $18 million in a Series B funding round led by Foundry Group. The additional money takes the overall amount raised to $31 million. The corporation only employs a little over 40 people. 7. Donald Trump’s New Social Media Platform Is Just A Blog (The Verge) The former US President Donald Trump has launched a new section of his website, a WordPress blog. The new “platform”, styled like a generic version of Twitter is hosted as a running blog of commentary from Trump. People can sign up for post alerts on the platform through their email and phone numbers and are able to like them and share Trump’s posts on Facebook and Twitter.
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Digital Monetization Update – May 04, 2021

1. Ad Blocking Surges In US As Millions More Seek Privacy (CNET) An estimated 40% of the US adults are blocking online ads on PCs and phones seeking privacy and security. Ad Blocking has doubled over the past five years on mobiles, up from 282 million to 586 million by 2020. The majority Ad Blockers are signing up for the ‘Acceptable Ads program’, which grew 435% on mobile and 54% overall by the end of 2020. 2. Amazon Ad-Supported Video Reaches 120M+ Viewers A Month (CNBC) Amazon announced that its ad-supported online video service currently has over 120 million monthly subscribers. This is up from 20 million monthly viewers in January 2020. One of the major drivers of development is Twitch. Online gamers can broadcast their games to vast crowds in real-time on Twitch. 3. WaPo Integrates Amazon Polly For Readers To Listen To Articles (WashingtonPost) The Washington Post has announced that it has incorporated Amazon Polly, allowing users to listen to Post technology news on many channels. The popularity of The Post’s launch of audio posts on its Android and iOS applications last year is being built upon. 4. Amazon Signs NFL Streaming Deal: Launches DSP (AdAge) Amazon held its first NewFronts advertiser showcase on Monday and signed a streaming deal with NFL. Amazon also launched a new ad product called self-service Amazon audience guaranteed, to provide price predictability and measurement to advertisers. It allows buyers to create campaigns with fixed pricing per placement and pay for the impressions that reach their audiences. 5. Gray Television To Acquire Meredith TV Stations For $2.7B (Variety) Gray Television had a deal to acquire Meredith’s local media group of 17 stations in 12 markets for $2.7 billion that will transform it into the second-largest television broadcast group in the nation. Gray will acquire all outstanding shares of Meredith for approximately $14.50 per share in cash, or $2.7 billion in total. 6. Epic Games Acquired ArtStation To Empower Creators (The Verge) Epic Games has acquired ArtStation, an online marketplace for digital artists that brings tremendous talent and an unparalleled track record of supporting to a vibrant creator community and ecosystem. “We aim to provide more resources and tools, empowering creators to do their best work”, says Epic games VP and GM, Marc Petit. 7. Twitter Expands Spaces To Anyone With 600+ Followers (TechCrunch) Twitter’s latest live audio rooms feature, Twitter Spaces, is becoming more widely available. Any account of 600 followers or more, including iOS and Android apps, will be able to use Twitter Spaces. It is planning to open more features like Ticketed Spaces, scheduling features, alerts, support for co-hosting, and connectivity enhancements.
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Digital Monetization Update – May 03, 2021

1. Amazon’s Announces New Ad Opportunities For Media And Publishers (AdAge) As the brands are eager to increase their presence within Amazon’s sales and content machine, the e-commerce giant announced new places to place ads on Fire TV, the device that streams to connect TVs of more than 50 million viewers. Amazon’s new ad unit called “sponsored content rows”, allows media and publishers to promote shows and movies. 2. Twitter To Campaign In Support For Local Journalism (Axios) Twitter announced the launching of a major advertising and social media campaign urging people to follow local journalists and support their work. 28 full-page, color ads that appear on all major newspapers in the US redirect readers to Twitter’s list of local journalists. Twitter will encourage tweet ‘#FollowLocalJournalists’ alongside impactful examples of local journalism. 3. Gen Z Celebrities Attracting 26% More Audience On Twitter (AdAge) Gen Z celebrities are great influencers on Twitter in creating highly integrated, authentic, and timely content on brands, narrating a story that resonates with audiences. Digital creator’s videos on beauty, cooking, politics, and technology are driving 26% more followers across cultures. Marketers are keen on partnering with specialists that connect with social media audiences. 4. Facebook And Instagram Reminds iOS Users Tracking Helps Them ‘Free Of Charge’ (TheVerge) Apple’s App Tracking Transparency has finally rolled out to several iPhone users with the iOS 14.5 update. The new popup windows emerge randomly inside the Facebook and Instagram apps; among everything they tell their users, one important aspect is that Facebook reminds them that they do not pay any fee to access the social media platform. 5. Intel To Invest $3.5B To Upgrade New Mexico Fab, Improving US Chipmaking (MSN) Intel is planning to announce a $3.5 billion investment in a chip manufacturing plant in Rio Rancho, New Mexico, on Monday. This investment, along with a $20 billion investment in two new manufacturing plants in Arizona, is part of a larger initiative by the chipmaker to revitalize its manufacturing. 6. Verizon Nearing A Deal To Sell Its Digital Media Assets To Apollo (Bloomberg) Verizon, signaling that it has given up on its media business, is near a deal to sell Yahoo and AOL to the private equity firm Apollo Global Management. The deal, which could be announced in the coming days, would value the brands at $4 billion to $5 billion and include Verizon’s advertising technology business as well. 7. Esty To Spend $40M To Bolster Policy Enforcement (Gizmodo) Etsy, the American e-commerce website that sells handmade, vintage items found 800 listings violating its prohibited items policy, including pet remains, pornographic material, weapons, and a slew of mass-produced products being passed off as handmade items. Apart from deleting the illicit items, Etsy plans to spend $40 million to bolster its policy enforcement system.
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Digital Monetization Update – April 30, 2021

1. Amazon’s Ad Business Fetched $6.9B In Q1: Content Is Booming (AdExchanger) Amazon’s ads business grew 73% YoY to $6.9 billion in Q1 due to increased traffic and improved ad products like creative videos making a difference. Amazon applied deep learning to make ads more relevant to users. Amazon’s content business is booming equally; hours watched on Twitch doubled with 35 million active monthly users and 175 million people watched its Prime Video. 2. IBM To Use AI To Allow Brands To Plan And Create Ads (AdAge) IBM is looking at AI to solve creative restraints and measurement challenges the brands face for advertising in the streaming landscape. Created for display advertising for the OTT space, IBM Watson is applying ad optimization to help brands create ads using audience data and select the best creative to send to specific audiences. 3. The Wall Street Journal.com Turns 25 (WSJ) Started in the year 1995, Wall Street Journal.com delivered the news to its readers for over 25 years. Ranging from the live market and financial updates, WSJ introduced features like interactive editions to match with the evolution of the internet. With 1.8 million subscribers as of September 2018, it is available in all formats, including mobile apps. 4. Forbes Media Pursues SPAC Talks Amid New Takeover Interest (Reuters) As it draws new takeover competition, business news and intelligence publisher Forbes Media LLC is in negotiations to go public through a deal with a special purpose acquisition company (SPAC). Borderless Services Inc., which has offered $700 million, and a group led by tech activist Michael Moe are among the bidders for Forbes’ owner. 5. Twitter Reported $1.04B Revenue In Q1 (CNBC) Twitter reported revenue of $1.04 billion for the quarter, which was up 28% from $808 million a year prior. It is aiming to get $980 million to $1.08 billion as revenue in the second quarter. Analysts are predicting it to gain 1.06 billion on average. Twitter’s monetizable daily users grew by 7 million from the fourth quarter to 199 million. 6. Endeavor Rose 5% In Trading Debut After Raising $511M In IPO (Bloomberg) Hollywood entertainment and talent company, Endeavor Group Holdings Inc., rose 5% on its first day of trading after collecting $511 million in an initial public offering in the United States. The stock closed at $25.20, up from $24 in the initial public offering and up as much as 19 percent on Thursday. 7. Live Audio Content Is Future Trend Of Major Platforms: Spotify CEO (TechCrunch) Spotify CEO Daniel Ek told investors that live audio experiences will be embraced by all big networks like Stories in future. The streaming service recently purchased Locker Room, a live audio app whose technology it plans to use to fuel a variety of new live audio conversations focused on sports, entertainment, and, of course, music.
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Digital Monetization Update – April 29, 2021

1. Google Faces $4.16B Lawsuit On UK Data Violation (BusinessInsider) Consumer advocate Richard Lloyd filed a $4.16 billion lawsuit against Google in the UK for allegedly tracking 4.4 million iPhone users nearly 10 years ago in England and Wales. Google used cookies to track people’s browser activity without their permission, which is against British data protection laws. 2. Adobe Unveils New Tool To Streamline Marketing Strategies (AdWeek) Adobe is unveiling a new tool called ‘Adobe Journey Optimizer’, to let marketers better personalize their messaging to each customer’s unique purchase journey. Brands can bring various types of customer data in one place and use it to tailor marketing strategies across each step of their purchase path. 3. LinkedIn Posts 25% Growth In Q1 Revenue Garnering $3B (MediaPost) LinkedIn, the B2B social media site, grew its revenue by 25% YoY, driven by strong advertising demand in the Marketing Solutions business. Its sessions grew 29% with record engagement and its revenue surpassed $3 billion, which continued to grow nearly three times faster than the B2B digital advertising market. 4. Facebook’s Q1 Ad Revenue Is Up By 46% Reaching $25B (AdExchanger) The advertising revenue of Facebook for Q1 was up 46% YoY to $25.4 billion, accelerating across all regions. The average revenue per user in the United States and Canada clocked in at $48.04. It was $34.18 in the year-ago quarter. Nearly 3.5 billion people used at least one Facebook app or service as of the end of March, marking a 15% increase. 5. Verizon Explores Sale Of Media Assets Including Yahoo And AOL (WSJ) Verizon is exploring selling its media assets, including Yahoo and AOL, a sign the telecom giant may be looking to exit the failing industry for digital media. Verizon paid more than $9 billion total for AOL in 2015 and Yahoo in 2017. These companies were popular during the age of desktop PCs, but Verizon aimed to shift its audience to mobile. 6. Apple Reaches 660M Paid Subscription (HollywoodReporter) Apple posted revenue of $89.6 billion, up 54% on a surge of iPhone sales, for the quarter ended March 27. Net income more than doubled (up 110%) to $23.6 billion, translating into earnings per diluted share of $1.40. Apple added 40 million net paid subscriptions in the March 2021 quarter, to reach 660 million total across its family of paid services. 7. ‘AWS For Blockchains’ Alchemy Closes $80M Funding Round At $50M Valuation (TechCrunch) Alchemy, which is fast becoming the blockchain world’s version of Amazon Web Services (AWS), has raised $80 million. Alchemy’s ubiquitous infrastructure and developer platform has grown since its public launch eight months ago to reach a $505 million valuation, CEO Nikil Viswanathan said in an interview.
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Digital Monetization Update – April 27, 2021

1. Tipping Is Paving The Way For Creator’s Economy In Social Media (Axios) Twitter, Facebook, YouTube, and name any other social platform; all of them have introduced some form of tipping that allows users to support their favorite personalities directly in real-time. Although creators have been engaging audiences for ages in social media platforms, the creator’s economy is maturing only now so that they are able to make money directly from their fans. 2. Google’s Anti-Competitive Demands Could Force YouTube Off Roku’s Platform (Axios) Roku is alerting its customers that they may lose access to the YouTube TV channel on its platform after negotiations with Google went south. The company alleges that Google is attempting to use its monopoly power to insist on unfair, anti-competitive terms with regard to how Roku handles search results for YouTube content, customer data, and more. 3. Facebook And Google Failed To Act On Scammers (BusinessInsider) Although consumers have reported that 34% of Google ads and 26% of Facebook ads were scams, it was not taken down, according to a British consumer group, which demands for new laws to force the tech giants to monitor fraud more closely. Scammers have imitated established brands like Clarks or Russell and Bromley to steal consumers’ financial details. 4. Guardian News And Media And The Markup May Block FLoC (DigiDay) Some publishers, like The Guardian, joined web browsers in blocking Google’s cookieless monitoring and ad targeting process, FLoC, due to privacy issues, possible biased categorization of individuals, and data control. Meanwhile, The New York Times is one of the publishers willing to put FLoC to the test. 5. Apple Rolls Out iOS And iPadOS 14.5 With Updated ATT (The Verge) Apple started rolling out iOS and iPadOS 14.5. The latest software update includes the new App Tracking Transparency feature, which lets users decide whether to allow apps to track their activity “across other companies’ apps and websites” for advertising purposes. A pop-up will now appear whenever apps intended to share customer activity. 6. Clubhouse-NFL Teaming Up Exclusive Programs For 2021 Season (Variety) Clubhouse and the National Football League are teaming up to produce an exclusive lineup of programming for the 2021 NFL Draft on the app this week. This deal marks the first official pact between Clubhouse and a major sports league, where Clubhouse is expected to roll out a significant wave of new programming with other partners as well in the future. 7. SiriusXM Buys Design Podcast ‘99% Invisible’ (Engadget) SiriusXM has acquired 99% Invisible Inc., the company behind the popular design and architecture podcast of the same name. The terms of the deal have not been disclosed, but the agreement will see host, creator, and executive producer Roman Mars and 13 other employees join Stitcher, the podcasting platform SiriusXM bought last year for $325 million.
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Digital Monetization Update – April 26, 2021

1. Onslaught Of Universal IDs Shattered Ad World (MediaPost) Companies have started rolling out services and practices to adapt to changes the big-tech companies like Apple, Google, Facebook, and Microsoft have initiated. Many in the ad world refuse to wait for the government to implement standards, have taken matters into their hands. While some refer to it as creating walled gardens, others wonder why the industry needs so many universal IDs. 2. Microsoft Unleashed A Bunch Of New Ad Products (Microsoft) Microsoft released a bunch of ad products, including video ads that appear in search results, coupon and price comparison units for people using Microsoft’s Edge browser and a verticalized ad units for auto sellers, travel and tourism brands and hotel companies. It has also announced the ability for US and UK-based marketers to import up to 10,000 campaigns from Facebook. 3. Facebook Fundraisers May Be Taxed, Connecticut Teacher Faces Aftermath (USAToday) A good Samaritan got a ‘huge shock’ after getting a $16,000 tax bill for raising funds on Facebook to help families affected by COVID-19 pandemic. Rick Cohen, chief operating officer and spokesman for the National Council of Nonprofits, said “third-party platforms like Facebook for fundraising are considered personal income since it is not accredited to nonprofit organizations and the donations were not considered tax-deductible”. 4. Amazon Is A Catalyst For Retail Media (AdExchanger) Encouraged by Amazon’s retail and commerce-based advertising, other online retailers, including Walmart, CVS, and Target have launched ad platforms in pursuit of incremental advertising revenue. According to Forrester Research, advertisers are spending $5 billion annually on non-Amazon retail media platforms and Amazon’s ad business is four to five times that number. 5. NYT Keeps Identity Technologies Away: Keen On Contextual Ad Targeting (Digiday) While many publishers are busy in identifying technologies to replace third-party cookies, the New York Times with 7.5 million digital and print subscribers has no plans to use identity technologies like Unified ID 2.0. The Times as a “subscription-first publication” enjoys a wealth of first-party data and it aims to rely on contextual ad targeting. 6. Surge In Gen-Z Women As Venture Capitalists (WP) Generation Z women are increasingly entering into the world of venture capital over the past year or so, making waves by cultivating followings on social media and online communities. They are keen in funding companies focused on Gen Z consumers. While hierarchical VC world invests in tech companies, these women are changing perceptions. 7. EU Privacy Watchdog Says Facial Recognition Should Be Banned (GadgetsNow) According to the European Data Protection Supervisor (EDPS), facial recognition should be banned in Europe due to its “deep and non-democratic interference” into people’s private lives. The comments came only two days after the EU unveiled draught guidelines allowing facial recognition to be used in the hunt for missing children, terrorists, and terrorist attacks.
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Digital Monetization Update – April 23, 2021

1. Snapchat Aims At 85% Revenue Growth In Q2 (AdExchanger) Snapchat’s total revenue for Q1 was $770 million, up 66% YoY. Average eCPMs were up 67% YoY driven by its improved optimization capabilities in Snapchat auction. It has 280 million daily active users, a 22% increase YoY across iOS and Android. Snapchat now aims at $820 million to $840 million increase in Q2 revenue, which is 80% to 85% YoY growth. 2. Facebook Testing To Introduce In-streaming Video Ads (TechCrunch) Facebook is planning to add new capabilities for video advertisers on Facebook and Instagram. It is planning to introduce In-Stream campaigns in videos that are three minutes or longer, with the ad only playing after a viewer has watched at least 45 seconds. 2 billion people watching videos on its platform each month that are eligible for in-stream ads. 3. InMobi Launches UnifID Identity Solution for App Publishers (ARN) InMobi announced the launch of ‘UnifID’, an industry-first identity resolution today for mobile app publishers and developers. It is designed to help app publishers to make their advertising inventory more addressable and valuable. This attains significance at a time when Apple announced its decision to enforce ATT in iOS and aims to improve app publishers’ monetization abilities. 4. Intel Reports Q1 Revenue Of $18.6B, Flat YoY (CNBC) In the first quarter of 2021, Intel’s revenues remained largely unchanged, though profits fell. Revenue was $18.57 billion vs $17.90 billion anticipated, stable year over year, and earnings per share were $1.39 vs $1.15 expected, down 1% year over year. In extended trade, Intel stock was down more than 3%. 5. Atmosphere TV Raises $25M Series B At Valuation Of $275M (Forbes) Valor Equity Partners has invested $25 million in Atmosphere TV, a streaming network that offers a variety of audio-optional content funded by subscriptions and ads. It also has a new valuation of $275 million. The investment comes just over a year after the company raised $14 million in a Series A round in April 2020, just weeks after state and local lockdowns were implemented. 6. Biden’s New Tax Plans Target Big Tech Companies (Bloomberg) In FY 2020, Apple, Microsoft, Amazon, Facebook, Intel, and Alphabet had a combined overseas pre tax revenue of more than $100 billion, making them prime targets for the US President’s plans to raise taxes on profits stashed abroad. The bill would make it difficult for Big Techs to avoid because, if passed, it will block much of the gaps opened by Trump’s 2017 legislation. 7. Nielsen Getting Into Measuring Streaming TV Ratings (AdWeek) Nielsen is all set to measure streaming TV viewing like linear TV. Apart from providing insights on who is watching what through which app and on what platform, it will also provide demographic information for streaming audiences, such as race and ethnicity breakdowns, household income level and geo. New ratings system will break down OTT viewership by audiences and dayparts.
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Digital Monetization Update – April 22, 2021

1. Apple Plans To Expand Ads Business (Reuters) Apple will expand its ad business just as it brings in new privacy rules for iPhones that may cripple the ads offered by its rivals, including Facebook. It already sells search ads for its App Store that allow developers to pay for the top result. It now plans to add a second advertising slot, in the “suggested” apps section in its App Store search page. 2. App Makers Apprehended Of Google And Apple’s Gatekeeping Powers (CNBC) App makers who rely on mobile distribution from Apple and Google complained of the platforms’ gatekeeper power, which has allowed them to maintain a strong grip over their businesses. The hearing brought together representatives from Apple and Google as well as several of their most outspoken critics: Tinder owner Match Group, Tile, and Spotify. 3. Bloomberg Media Hits 300,000 Subscriptions In Q1 (Axios) Bloomberg media ended Q1 with more than 300,000 active subscribers, up from 250,000 in Q4 2020. Its revenue is up 30% from this time last year. Apart from Q1 revenue growth, its pre-pandemic quarter performance and growth in advertising and subscriptions in every sector have spurred this progress. 4. Creator+ Raised $12M In Funding To Build Films And Streaming Platform (TechCrunch) Creator+, a new startup that finances, produces, and distributes feature-length films from top creators and emerging storytellers announced that it has raised $12 million in funding led by Petra Group and Freestyle Capital. Creator+ also aims to build its own streaming platform, where the movies will be available for individual purchase, with no subscriptions and no ads. 5. DoubleVerify Raised $360M In IPO: 30% Jump In Share Value (Forbes) DoubleVerify raised around $360 million in its initial public offering with a target market value of $4 billion. Shares jumped 30% after trading began midday—opening at $35 compared to the IPO price of $27—to reach a market value of more than $5 billion. DoubleVerify reported $244 million in revenue with 34% YoY growth. 6. Oath Care Raised $2M To Develop Social Health App For New Mothers (TechCrunch) Oath Care, a four-person startup based in San Francisco, recently received $2 million in seed funding from XYZ Ventures, General Catalyst, and Eros Resmini, the former CMO of Discord and managing director of the Mini Fund. It is developing a $20-per-month smartphone app aimed at changing the lives of new mothers. 7. Disney Inks Massive Deal With Sony To Bring Many Movies To Disney Plus (Variety) Disney and Sony Pictures have signed a multi-year “content licensing agreement” that will bring new Sony theatrical releases, starting with its 2022 films, to Disney-owned platforms. The deal also gives Disney the rights to many of Sony’s older films, including Spider-Man titles. Sony’s theatrical releases from 2022 through 2026 are included in the deal.
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Digital Monetization Update – April 21, 2021

1. Netflix Will Spend $17B On Content In Fiscal 2021 (Variety) According to Netflix’s first-quarter earnings update, the company will spend over $17 billion on programming this year. This is a significant increase from the streamer’s $11.8 billion entertainment spend in 2020, which was impacted by the pandemic, and a $13.9 billion content spend in 2019. 2. US Ad Market Is Up By 25% In Best Ever March 2021 (MediaPost) According to the US Ad Market Tracker, the US ad market expanded nearly 25% vs. the same month last year and it was the best March since SMI began indexing the US advertising marketplace. Digital media demand outpaced the rest of the marketplace and National TV has also increased markedly. 3. Hulu And Live TV Add NFL To Be Ultimate Sports Destination (TheStreamable) Hulu and Live TV are planning to add NFL Network and NFL RedZone to be the ultimate destination for sports to watch thousands of hours of live sports programming. Starting with the 2021 NFL season, viewers will get exclusive live games, original shows, and other NFL content year-round. 4. Hive Raises $85M Funding For Contextual Branded Content And AI (AdExchanger) Hive, which supplies AI-based contextual and measurement technology to media and ad tech companies raised $85 million in funding, valuing the company at over $2 billion. More than 100 enterprises, including Comscore, NBCUniversal, IPG Anheuser-Busch, Visa, and Walmart use its AI technology, branded content, and sponsorships. 5. Apple Launches In-App Subscriptions In Its Podcasts (TheVerge) Listeners will be able to subscribe to paid editions of audio series through Apple’s podcast streaming service. The app will be available in 170 countries when it opens in May and will encourage podcast listeners to sign up for premium subscriptions to their favorite episodes, allowing them access to extra content or early and unique access to new programs. 6. Apple Starts Enforcing ATT In iOS 14.5 From April 26 (CNBC) Apple announced April 26 as the enforcement date of App Tracking Transparency (ATT) for all apps beginning with the upcoming public release of iOS 14.5, iPadOS 14.5 and tvOS 14.5. Advertisers and Tech giants, including Facebook are concerned about privacy changes as it will reduce the effectiveness and profitability of targeted ads and online advertising business. 7. Venmo Adds Support To Buy, Sell, And Store Cryptocurrencies In-App (TechCrunch) Venmo is introducing cryptocurrency support, announcing that its more than 70 million customers will soon be able to purchase, keep, and sell cryptocurrencies directly throughout the app. Anyone with a Venmo account can buy and sell four different forms of cryptocurrency from inside the mobile app for as little as $1.
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Case Study: A Sustainable Approach to Revenue Optimization