What are Multiplex Ads and How to Get Started with it? -

March 29, 2022
Samien Kidwai
Reports

Do you ever feel like you’re always competing for attention on the internet? It’s difficult to stand out in a crowd when there’s so much competition for attention. But don’t worry, there is a workable solution: multiplex ads. This new ad structure is intended to assist you in standing out and being noticed. While Multiplex ads are still relatively new, we wanted to get a head start on this ad style. In this article, we’ll look at the potential of multiplex ads, how to get started, and other topics.

Continue reading to learn about Multiplex ads, how they may offer value to publishers’ inventory, how to get started with them, and best practices for their deployment.

What are multiplex ads?

Multiplex advertisements, like content suggestion ads, are a sort of native ad format. Publishers can use them to show adverts that mix in with the rest of their website’s content. A multiplex ad integrates in with the existing content on your website, raising CTRs and providing a positive user experience.

Publishers can adjust the layout and appearance of their adverts using this format to match the look and feel of their website or app. Greater page visits, fewer bounce rates, more ad impressions, and increased ad income are all benefits of providing additional material to your users. Multiple ad placement possibilities, superior ad quality, and appropriate interaction with Google are all advantages for publishers.

Multiplex ads are often displayed in a grid style; however, the arrangement of the ads may be customized to meet your specific requirements. Ads for content recommendations are often placed underneath the content space. Publishers, on the other hand, may experiment with sponsored content advertisements using Google’s Multiplex Ads without worrying about the user experience.

What are the benefits of multiplex ads?

When it comes to presenting content suggestion advertising on their website, Multiplex Ads might be your hidden weapon. The following are some of the advantages of multiplex ads:

Since these ads are provided by Google, unlike other content suggestion ad providers, there are no restrictive contracts involved.
Because Google has the greatest pool of ad purchasers, publishers do not need to be concerned about the issue of blank impressions. They also provide improved brand protection by adhering to rigorous Google content restrictions.
Publishers do not need to be concerned about the quality of Multiplex ads presented on their websites because Google will ensure that high criteria are met. Publishers, on the other hand, can access the broadest pool of potential advertisers through Google, and they won’t have to worry about their Multiplex ad units running out of ad impressions.
It’s critical to strike the correct balance between advertising and the user experience when placing adverts on a website. Multiplex ad layouts allow consumers to continue to enjoy the website’s content while the advertising, which display at the bottom of the page, have no influence on the user’s experience. It’s a win-win situation for both you and your readers.
Using a new ad type to combat banner blindness is always a smart idea. Multiplex advertisements can aid in the reduction of banner blindness, which is a serious issue for many publishers. Users are less inclined to avoid them on the page since they appear to be native content.

How to get started with multiplex ads?

The method for putting up Multiplex ads on your website is identical to setting up native advertises in GAM. Once you have access to run Multiplex ads on your website, the process is similar to setting up native ads in GAM:

Go to your GAM account and log in.
Select Multiplex ad from the dropdown option on the Ad Manager main page under Delivery > Native > New native ad.
Google determines the ad layout by default, and the best-performing Multiplex ad layouts for both desktop and mobile devices are dynamically selected. You must disable the option “Let Google optimize layout” if you want to modify your ad.
After you’ve disabled the default configuration, choose a layout for the multiplex advertising. Google offers three layout options:
Single column (landscape image) — For mobile devices and desktop rail placements.
Single column (square image) — For mobile devices and desktop rail placements.
Multi-column (landscape image) – This option is only available for desktop layouts.
You can now either let Google choose the optimal font and color design for your advertising or modify the design yourself.
Finally, specify the targeting parameters for the Multiplex ads and select Save and Continue to continue. When configuring the targeting parameters, make sure they correspond to the targeting of the line item.

Final thoughts

Multiplex advertising may be an excellent addition to your inventory and can increase your ad earnings. Before adopting Multiplex advertisements, it is strongly advised to weigh all of their benefits and drawbacks. Also, make certain that you follow best practices in order to get the most out of these adverts.

Contact your advertising partner to learn more about Multiplex advertisements, and make sure you follow best practices to get the most out of them before deploying them.

Tags: multiplex ads quality of multiplex ads

Samien Kidwai

Hailing from an academic background, I have been an Assistant Professor in Mass Communication with an additional decade of experience in creative writing. I’m passionate about music and theatre with an inclination towards movies. Being an avid reader, I love to scribble my thoughts and ideas when I’m not running behind my 8 year old daughter.

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Digital Monetization Update – March 24, 2022

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Digital Monetization Update – March 17, 2022

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Digital Monetization Update – March 10, 2022

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Digital Monetization Update – March 3, 2022

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Digital Monetization Update – February 24, 2022

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Digital Monetization Update – February 17, 2022

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Digital Monetization Update – February 10, 2022

1. Tumblr Launches New Monetization Feature To Help Bloggers (TechCrunch) Tumblr Tips is Tumblr’s second effort at monetization, allowing bloggers to accept one-time payments from their fans. Tipping is available on the web, iOS, and Android; but Tumblr will not use Apple or Google’s own billing systems to allow mobile tips, and creators will not be charged additional fees of 30%. 2. Youth Spend More Time With Online Video, Gaming, Social Media (MediaPost) According to a new Hub Entertainment Research, young media consumers continue to spend more time with online video, gaming, and social media and less time with traditional screen-based TV shows and movies. Gaming (25%), online videos (19%), and social media (13%) account for nearly 60% of “screen-based leisure time” for 13- to 24-year-old viewers. 3. Peach Acquires Advalidation To Empower Online Publishers (AdTechDaily) Advalidation, a SaaS platform focused on enhancing ad experience and compliance, has been acquired by Peach, a global leader in video advertising workflow and delivery. It is a strategic effort to give online publishers and media owners more control over their ad workflows. 4. Yahoo’s Future As Private Company Backed By 900M Users (MediaPost) Yahoo’s content is available to more than 900 million global users monthly throughout Yahoo’s network of companies, providing it with a unique perspective on first-party data through products like search, connected television (CTV), and email. Last year, Yahoo’s demand-side platform (DSP) grew by 64% and supply-side platform grew by 40%. 5. Twitter Advancing The Conversation On Social Media (AdAge) Twitter is reimagining public conversation to be more healthy, useful, and accessible to all. It is adding the feature of proactive prompts, which will make users think twice about the language they use or read the articles they are posting carefully before sharing them. It is also removing misinformation from Twitter using labeled tweets. 6. WarnerMedia, Discovery Get US Nod To Create New Media Giant (TheVerge) According to a filing with the Securities and Exchange Commission, the merger of Discovery and WarnerMedia has cleared an antitrust assessment by US government agencies. Once finalized, the merged company will be one of the largest media conglomerates in the US, combining Warner Bros.’ TV and film holdings with Discovery’s vast library of TV programs. 7. Gaming Is Antitrust Regulator’s Blind Spot (Axios) Gaming has become one of the world’s major media industries, but it has yet to endure the scrutiny that other tech sectors do over how its business methods harm competition, customers, or workers. The biggest video game firms are devouring the competition quicker than ever before, despite substantial opposition from antitrust regulators. 8. Meta’s Stock Slide Highlights Tech Antitrust Bill Criteria (Bloomberg) Meta’s sliding stock price looked to provide it a silver lining, exempting it from the harsh antitrust sanctions under consideration in the US House of Representatives. On Tuesday, Meta was valued at $599 billion, following a stock price drop that began when the firm announced that its flagship app’s daily active users had dropped for the first time.
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Digital Monetization Update – February 3, 2022

1. Google Ad Revenue Surges 33% In 2021 Q4 (MediaPost) In the fourth quarter of 2021, Google’s overall ad revenue increased by 33% to $61.2 billion, above analysts’ expectations by 4%. Search advertising increased by 35% to $43 billion, and Google’s YouTube increased by 25% to $8.6 billion. YouTube’s ad dollar increases in the quarter eclipsed Netflix’s $7.7 billion in subscription revenue. 2. Meta Shares Plunge 20% As It Feels Heat From Apple And TikTok (AdAge) Apple’s recent privacy reforms and competition from firms like TikTok, might start to wear on Meta’s ad platform. Meta’s ad revenue in the first quarter of this year will be between $27 billion and $29 billion, representing a 3% to 11% growth year over year. In after-hours trading, Meta shares fell more than 20% due to the bleak forecast. 3. Gaming Companies Are Merging With Ad Tech For Real Reasons (AdExchanger) In the year 2021, there was tremendous consolidation in the ad tech industry. The combination of gaming companies with ad tech platforms is one especially noticeable little trend that is gaining traction. The objective behind the change is to replace old cookie-based technology with first-party data, which is the future of advertising. 4. Spotify Declares Itself To Be A Creator Company Now (TheVerge) Spotify announced its quarterly numbers at a particularly difficult period for the firm. Its monthly active users increased by 18% year on year to 406 million, while paid customers increased to 180 million. Spotify CEO Daniel Ek aspires to achieve 50 million creators who will profit from the platform. 5. Regulators Find Europe’s Ad Tech Industry Acted Unlawfully (Engadget) Data protection experts from throughout the European Union have determined that Europe’s ad tech business has been functioning unlawfully for years. The judgment, issued by Belgium’s APD (.PDF) and backed by authorities throughout the EU, determined that the industry’s underpinning system breached a number of GDPR standards. 6. NortonLifeLock Launches Feature To Protect Social Media Accounts (MediaPost) Norton LifeLock, a software and cybersecurity firm, announced a new feature to help users better safeguard their social media accounts against harmful attacks. In 2021, the number of people on social media has risen to 4.48 billion, accounting for more than half of the world’s population (56.8%). As the user increases, so will the number of threats. 7. Big Tech Boycotts Tend To Be Short-Lived (Axios) Boycotts of tech services have become increasingly common as political division and dissatisfaction with misinformation have grown. However, evidence shows that boycotts and the media attention they generate are usually short-lived. Even the most virulent boycotts have little influence beyond a single news cycle on Big Tech giants.
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