1. Amazon Changes Name Of Ad Biz To ‘Amazon Ads’ (MediaPost)

Amazon’s first worldwide, integrated advertising campaign to promote its advertising division indicates a slight but significant shift. The advertisement emphasizes a change in the company’s name from Amazon Advertising to Amazon Ads, joining rivals Google Ads and Facebook Ads in a natural advertising industry terminology.

2. Snapchat’s Creative Studio To Offer Branded AR Experiences (TechCrunch)

Snapchat has launched a creative studio that helps brands to develop AR-oriented ads and experiences. Known as Arcadia, it will operate independently to meet clients’ AR needs across platforms. The studio will partner with brands, agencies, and creators to elevate what is possible in AR and aims to engage with the Millennial and Gen Z audience.

3. Facebook’s News Tab Makes Up 30% Of Its News Referral Traffic (Axios)

Facebook plans to add additional news items to its News Tab by including more curated collections around major events and breaking news. The Tab is now available in the US, UK, Australia, and Germany. According to Facebook, the News Tab currently accounts for more than 30% of news link referral traffic for publishers in the US, UK, and Germany.

4. Instagram Now Allows Users To Co-Author Posts, Share Likes (TheVerge)

Instagram launched a new feature, Collabs that displays the names of both the authors that have created posts and Reels on the header of the feed sharing its ownership. Both users will share views, likes, and comments, with the common post appearing on individual profiles. Collabs work with only two users – the original publisher and a co-author.

5. AMC, Advertisers, Experiment With Programmatic Linear TV Buys (Variety)

AMC Networks said that it had worked with The Trade Desk and Magnate on several campaigns with major advertisers to enable programmatic and addressable buying on linear television. The new initiative allows the type of automated buying traditionally reserved for digital now possible for linear television also.

6. Netflix And YouTube Share 47% Of CTV Time Spent (TheStreamable)

Netflix and YouTube accounted for 47% of “connected TV time spent” in June, according to research by LightShed Partners. The figure is just 2% lower than the firm’s last study that was released 18 months ago. The “CTV” metric from LightShed counts how much time a subscriber spends on the app on a mobile device, smart TV, streaming device, tablet, or PC.

7. Adtech Company Kargo Buys StitcherAds For $64M (WSJ)

Kargo Global Inc. has paid $64 million for the acquisition of StitcherAds, an ad-tech startup focused on increasing e-commerce purchases. Kargo’s platform enables advertisers to buy advertisements across the websites of hundreds of publishers, including mobile and desktop devices, that target certain categories of people.

8. Google Tweaks Enabled Racially Diverse Image Search (AdAge)

In its latest move to rid the search engine off prejudices, Google changed its algorithms to encourage more ethnically diverse results in image searches. The latest update, introduced without official notice, is intended to display a range of skin tones in picture queries linked to beauty, such as “beautiful skin” and “professional hairstyles”.

Samien Kidwai

Hailing from an academic background, I have been an Assistant Professor in Mass Communication with an additional decade of experience in creative writing. I’m passionate about music and theatre with an inclination towards movies. Being an avid reader, I love to scribble my thoughts and ideas when I’m not running behind my 8 year old daughter.