1. Google to Change Its Crypto Advertising Policy (MediaPost)

Google will change its crypto advertising policy. Beginning August 3, advertisers offering Cryptocurrency Exchanges and Wallets targeting consumers in the US may advertise those products and services when they meet certain requirements like being registered as FinCEN as a Money Services Business, with at least one state as a money transmitter and Google certified.

2. Paramount+ Launches Ad-Supported Plan At $4.99 Per Month (TechCrunch)

Paramount+ will launch an ad-supported Essential Plan priced at $4.99 a month. The CBS All Access subscription, which contained advertisements but also gave access to local CBS stations, will be replaced by this less-priced package. The current subscription of $5.99 per month plan will not be available for new subscribers.

3. Slack Tops Q1 Expectations With 39% User Growth (Yahoo!Finance)

With its $27.7 billion acquisition by Salesforce still ongoing, Slack reported its first-quarter financial results for fiscal 2022, beating expectations. Slack said it added 13,000 net new paid customers in Q1, including 102 paid customers that will generate annual recurring revenue greater than $100,000.

4. Tech Publishing Giant IDG Sold For 1.3B (MediaPost)

International Data Group, which began life as a newsletter about the computer industry in 1964, has agreed to be sold to private equity firm Blackstone for an enterprise value of $1.3 billion. IDG produces hundreds of publications, like Computerworld, Macworld, etc., research studies, databases, events, and conferences about the tech industry.
5. Chime Is The No.1 Neobank Of US (eMarketer)

Chime, a Neobank that operates exclusively online without a traditional physical branch, will attract 20.2 million US account holders by the end of 2021. Chime will have 13.1 million US account holders this year, up 30.7% over last year. By 2025, it is expected to reach 22.7 million account holders.

6. Roku Debuts 15-Min Weekly Series Recommending What To Watch Next (AdAge)

Roku is debuting a new show called “Roku Recommends”, the first product of its new brand studio, which will allow marketers to contact viewers before they migrate to an ad-free environment. The 15-minute show will leverage Roku’s data to highlight the Top 5 titles for viewers to stream that week.

7. Twitter Blue Launched In Canada And Australia (CNBC)

Twitter launched its subscription service, Twitter Blue only in Australia and Canada. The users will have to pay $3.49 and $4.49 respectively per month. It will allow access to special features, some of which have been requested by many Twitter users in the past including the Undo Tweet Feature.

Snigdha Biswas

I am a consummate writer and a marketing professional, with 9 years of experience in Digital and Content Marketing. I have written on technology, marketing, health, travel, and many varied domains . I have many published articles to my name and have written for websites like Huffington Post, Buzzfeed, Harper's Bazaar, etc..Enjoy reading my blogs here!