1. Experian Microsoft Partnership To Speed Up Digital Transformation (MediaPost)

Experian with an Open Data Platform supports more than 180 million API requests a month partnered with Microsoft to help brands improve their data. This will allow business users to access Experian data tools through Microsoft’s AppSource and Microsoft Azure. Brands can also access email and phone validation API and real-time addresses.

2. Gen Z Driving Corporate’s Double Bottom Line Policy (AdWeek)

Gen Z accounts for 40% of all US consumers, is making career choices, and has control over $150 billion in purchasing power. According to a survey, they are willing to pay for a product with a social purpose. Companies are quick in shifting to the concept of the “double bottom line” – delivering financial returns to shareholders and social impact.

3. Reuters Postpones Launch Of Its Paywall After Dispute With Refinitiv (Reuters)

Following a disagreement with financial data supplier Refinitiv over whether the move would violate a news supply agreement between the two firms, Reuters News postponed the introduction of its online paywall. From June 1, Reuters planned to charge for news on Reuters.com. It was unclear how long the delay would persist at the time.

4. Google Partners With Shop Pay For Faster And Secure Online Checkout (CSA)

Google’s partnership with Shop Pay, an accelerated checkout tool of Shopify will allow customers to enter email, credit card, shipping, and billing details. There are 1.7 million eCommerce platform merchants who can add a button that a customer can click after selecting a product and the tool facilitates a faster and more secure online customer checkout.

5. Live Streaming Of Gaming Content Get 28% Q1 Revenue Growth For LG (AdAge)

LG Electronics Inc. the South Korean multinational company released Q1 earnings in 2021, the highest in its history totaling $16.90 billion in sales with revenue growing by 27.7%. LG’s OLED TV’s ability to connect with PCs for gaming on large screens was part of the surge as live streaming of gaming content boomed during the pandemic.

6. Canada Wants Netflix, YouTube And Others To Prioritize Canadian Content (WSJ)

Canada wants to make it mandatory for YouTube, TikTok, and other video- and audio-sharing platforms to promote more Canadian musicians, a proposal that digital-law experts and former government officials describe as one of the most severe online laws ever from a Western country.

7. Brazilian QuintoAndar Lands $300M At A $4B Valuation (TechCrunch)

QuintoAndar, a Brazilian real estate marketplace that focuses on rents and sales, has experienced rapid expansion in recent years. And now, the So Paulo-based prop-tech reported that a $300 million Series E round of fundraising had concluded, valuing the company at $4 billion.

Snigdha Biswas

I am a consummate writer and a marketing professional, with 9 years of experience in Digital and Content Marketing. I have written on technology, marketing, health, travel, and many varied domains . I have many published articles to my name and have written for websites like Huffington Post, Buzzfeed, Harper's Bazaar, etc..Enjoy reading my blogs here!