1. Google, Okayplayer Tipping Tool To Support Local US Journalists (MediaPost)

Google and retailer Okayplayer are set to launch an initiative to help freelance journalists and publishers cover local news. Reporters can use the open-source software to “create a personal widget, allowing the public to financially support them through a digital tipping technology”. This will benefit 200 US counties and 36,000 journalists that lost jobs during the COVID.

2. Twitter To Bring $3 Monthly Subscription Service Soon (CNet)

Twitter Blue, a $2.99 monthly subscription, appears to be coming soon to a Timeline near you. Two weeks ago, researcher Jane Manchun Wong first reported that Twitter’s new subscription service is in the works. Twitter’s iOS App Store listing updated to list Twitter Blue as an in-app purchase.

3. Twitch’s Advanced Warning For Streamers On Copyright Strikes (TheVerge)

Twitch has received a series of new takedown notices from music publishers over copyrighted songs in recorded streams (VODs), and warned streamers in an email to avoid it. Streamers who get three copyright strikes on their channel will be permanently banned from the platform.

4. Apple Delays Podcast Subscriptions Until June (Reuters)

Apple is delaying the launch of its podcast subscription service until June. The delay came as some creators began facing issues when uploading their shows. In April, Apple announced that the service would be launching in May. Podcasts Subscriptions will be launched in 170 countries with initial partners including Pushkin Industries and NPR.

5. US Upfront TV Ad Spend Will Be 20B In 2021-22 Season (eMarketer)

Upfront TV ad spending in the US will bounce back to nearly pre-pandemic levels for the 2021-2022 seasons, according to eMarketer’s latest reports. Advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion, a continuing recovery from the pandemic and economic crisis in the US.

6. Apple Tries To Buy Rap-Battle Site Verzuz (Bloomberg)

Apple Inc. tried to buy the livestreaming music platform Verzuz before it was bought out by the video network Triller in March, indicating that the company is still interested in developing a social music service. Verzuz, which was founded by rappers Swizz Beatz and Timbaland, allows users to broadcast rap fights and other musical competitions.

7. Time Spent With Media Grew Worldwide: Digital Media Dominates (eMarketer)

The Corona pandemic brought unusual changes in media consumption habits worldwide. There was an unusual boost in time spent with the media last year. While the digital media is dominant in the US, Canada, and UK, the rest of Europe is holding fast to TV. Asia-Pacific, China and India rely overwhelmingly on smartphones for digital media consumption.

Snigdha Biswas

I am a consummate writer and a marketing professional, with 9 years of experience in Digital and Content Marketing. I have written on technology, marketing, health, travel, and many varied domains . I have many published articles to my name and have written for websites like Huffington Post, Buzzfeed, Harper's Bazaar, etc..Enjoy reading my blogs here!