With 64 million subscribers, HBO Max will launch an ad-supported tier in June for $9.99 per month, offering a cheaper option than the full $14.99-per-month ad-free streaming subscription. This was announced during a WarnerMedia presentation for advertisers. The price makes it cheaper than a standard Netflix plan
Axios is planning to launch local newsletters in eight more cities by the end of 2021, with a goal of expanding to a total of 50 by the end of 2022. Local news was badly affected in the past quarter-century of the media industry’s transition from the printed page to the digital space. Rising costs and diminishing ad revenue have decimated local newspapers.
Blackstone-backed mobile marketing platform Vungle acquired TreSensa, a startup focused on interactive playable ads that allow users to experience part of an app before deciding to download. “Vungle aims to remain as the mobile performance marketing platform that addresses the complete app growth cycle,” says CEO Jeremy Bondy.
During the two years that Epic Games’ “Fortnite” was available on the App Store, Apple Inc generated more than $100 million in commissions, according to an Apple official testifying on Wednesday. Apple previously revealed that Epic Games made $700 million from the iOS version of “Fortnite”, but it did not include its own commissions.
Spotify is entering the virtual concert business, just as in-person concerts are becoming more of a possibility. People can now buy tickets to five different concert streams that cost $15 and viewers must have a Spotify account to watch the show. Initial artists include The Black Keys, Jack Antonoff of Bleachers, and Leon Bridges.
In Chrome, users will soon see a “Follow” feature for sites that support RSS and the browser’s New Tab page will get what is essentially a basic RSS reader. Chrome in its experimental Canary version on Android is getting this feature in the coming weeks, exclusively for US users.
Five women who have worked in various roles at Amazon are suing the company, citing racial and gender discrimination. The diverse group of women, range in age from 23 to 64, each alleges they faced retaliation by their white managers for complaining about the sexual harassment and discrimination they faced.