Twitter unveiled its ad product updates, making it more amenable to e-commerce and direct marketers. It also announced several interface changes for professional users to unlock more performance marketing dollars. Businesses can create an “about” section, featuring information like opening hours, location on a map, and one-click contact buttons.
According to the Pew Research Center, YouTube experienced the most dramatic increase of any social media app by American users during the pandemic. The Google-owned video service’s use increased from 73% of US adults in 2019 to 81% in 2021. This was closely observed by Reddit that increased usage from 11% of US adults in 2019 to 18% in 2021.
According to Pew’s study of Americans’ social media platform usage TikTok is just behind Snapchat and Twitter, and well ahead of many established social media destinations in the US YouTube is the most prevalent social media platform with 81% of adults citing their usage of it vs 73% last comparable study in 2019.
Indian social media platform ShareChat has raised $502 million funding led by Tiger Global and participation from Lightspeed, Snap, and Twitter. This has come at a valuation of $2.1 billion. The social media platform, which has close to 160 million monthly active users, is available in 15 local languages.
The Federal Trade Commission urged the judge handling the agency’s antitrust lawsuit against Facebook Inc. to reject the social-media company’s request to dismiss it. The suit initiated last year under the Trump administration makes a valid claim that Facebook holds monopoly power over personal social networking in the US and maintains it by “acquiring competitive threats and deterring or hindering the emergence of rivals”.
As part of a privacy measure known as App Tracking Transparency, Apple would require users to obtain a user’s consent to monitor their operation for targeted advertising purposes beginning with iOS 14.5, iPad 14.5, and tvOS 14.5. Apple released a revised edition of “A Day in the Life of Your Data” document to assist marketers in adjusting to this shift.
Twitch will start taking disciplinary actions against people for misconduct that takes place offline or entirely on other platforms. It may ban people for off-service misconduct under its expanded harassment and hateful conduct policy. Twitch has brought in a third-party investigations law firm to help it respond to reports of off-platform misconduct.