1. Amazon’s Ad Business Fetched $6.9B In Q1: Content Is Booming (AdExchanger)

Amazon’s ads business grew 73% YoY to $6.9 billion in Q1 due to increased traffic and improved ad products like creative videos making a difference. Amazon applied deep learning to make ads more relevant to users. Amazon’s content business is booming equally; hours watched on Twitch doubled with 35 million active monthly users and 175 million people watched its Prime Video.

2. IBM To Use AI To Allow Brands To Plan And Create Ads (AdAge)

IBM is looking at AI to solve creative restraints and measurement challenges the brands face for advertising in the streaming landscape. Created for display advertising for the OTT space, IBM Watson is applying ad optimization to help brands create ads using audience data and select the best creative to send to specific audiences.

3. The Wall Street Journal.com Turns 25 (WSJ)

Started in the year 1995, Wall Street Journal.com delivered the news to its readers for over 25 years. Ranging from the live market and financial updates, WSJ introduced features like interactive editions to match with the evolution of the internet. With 1.8 million subscribers as of September 2018, it is available in all formats, including mobile apps.

4. Forbes Media Pursues SPAC Talks Amid New Takeover Interest (Reuters)

As it draws new takeover competition, business news and intelligence publisher Forbes Media LLC is in negotiations to go public through a deal with a special purpose acquisition company (SPAC). Borderless Services Inc., which has offered $700 million, and a group led by tech activist Michael Moe are among the bidders for Forbes’ owner.

5. Twitter Reported $1.04B Revenue In Q1 (CNBC)

Twitter reported revenue of $1.04 billion for the quarter, which was up 28% from $808 million a year prior. It is aiming to get $980 million to $1.08 billion as revenue in the second quarter. Analysts are predicting it to gain 1.06 billion on average. Twitter’s monetizable daily users grew by 7 million from the fourth quarter to 199 million.

6. Endeavor Rose 5% In Trading Debut After Raising $511M In IPO (Bloomberg)

Hollywood entertainment and talent company, Endeavor Group Holdings Inc., rose 5% on its first day of trading after collecting $511 million in an initial public offering in the United States. The stock closed at $25.20, up from $24 in the initial public offering and up as much as 19 percent on Thursday.

7. Live Audio Content Is Future Trend Of Major Platforms: Spotify CEO (TechCrunch)

Spotify CEO Daniel Ek told investors that live audio experiences will be embraced by all big networks like Stories in future. The streaming service recently purchased Locker Room, a live audio app whose technology it plans to use to fuel a variety of new live audio conversations focused on sports, entertainment, and, of course, music.