Consumer advocate Richard Lloyd filed a $4.16 billion lawsuit against Google in the UK for allegedly tracking 4.4 million iPhone users nearly 10 years ago in England and Wales. Google used cookies to track people’s browser activity without their permission, which is against British data protection laws.
Adobe is unveiling a new tool called ‘Adobe Journey Optimizer’, to let marketers better personalize their messaging to each customer’s unique purchase journey. Brands can bring various types of customer data in one place and use it to tailor marketing strategies across each step of their purchase path.
LinkedIn, the B2B social media site, grew its revenue by 25% YoY, driven by strong advertising demand in the Marketing Solutions business. Its sessions grew 29% with record engagement and its revenue surpassed $3 billion, which continued to grow nearly three times faster than the B2B digital advertising market.
The advertising revenue of Facebook for Q1 was up 46% YoY to $25.4 billion, accelerating across all regions. The average revenue per user in the United States and Canada clocked in at $48.04. It was $34.18 in the year-ago quarter. Nearly 3.5 billion people used at least one Facebook app or service as of the end of March, marking a 15% increase.
Verizon is exploring selling its media assets, including Yahoo and AOL, a sign the telecom giant may be looking to exit the failing industry for digital media. Verizon paid more than $9 billion total for AOL in 2015 and Yahoo in 2017. These companies were popular during the age of desktop PCs, but Verizon aimed to shift its audience to mobile.
Apple posted revenue of $89.6 billion, up 54% on a surge of iPhone sales, for the quarter ended March 27. Net income more than doubled (up 110%) to $23.6 billion, translating into earnings per diluted share of $1.40. Apple added 40 million net paid subscriptions in the March 2021 quarter, to reach 660 million total across its family of paid services.
Alchemy, which is fast becoming the blockchain world’s version of Amazon Web Services (AWS), has raised $80 million. Alchemy’s ubiquitous infrastructure and developer platform has grown since its public launch eight months ago to reach a $505 million valuation, CEO Nikil Viswanathan said in an interview.