After a year with no live performances, musicians are hoping to connect with their fans on the blockchain and make up for lost revenue by selling them non-fungible tokens (NFTs). Since June around 29,800 NFTs involving musicians have generated $42.5 million in primary sales, with an average per-unit transaction value of $1,427.
The media division within Verizon has 3 million subscriptions across its portfolio of Yahoo-related products. Moving forward, the goal will be to rebrand most of its media franchises as Yahoo products, and to focus on selling subscriptions to those products via a rebranded subscription portfolio called “Yahoo Plus”.
ViacomCBS announced its plans to sell stock worth $3 billion and use the proceeds to invest in streaming content. The media conglomerate aims to spend around $5 billion on streaming and linear TV content by 2024.
As streaming video has gained importance during the pandemic, advertisers are focusing on Hollywood-level branded content as a way to reach viewers. Brands like Nike and Ford are planning to fund long-form branded content for streaming services like Hulu and HBO.
Roku, which has over 50 million active accounts, is planning to launch ‘Roku advertising brand studio’, which will produce new creative ad formats and programming, including advertiser-commissioned TV programs, interactive video ads, and new ad units.
According to co-founder Rob Fishman, Brat TV, a streaming studio that has been Hollywood’s go-to producer for Gen Z video, expects $35 million in revenue this year. Last year the firm made $15 million.
A broad coalition of advocacy groups and Big Tech critics are seeking to prevent Google and Facebook from engaging in “surveillance advertising”, which is ad-targeting based on the extensive tracking and profiling of consumers.