The cost of Facebook advertising is up by 30% compared with mid-March 2020, according to digital agency Aisle Rocket. Jen Strojin, SVP of account services at Aisle Rocket, expects Facebook CPMs to keep rising through this year, reverting back to the growth norms of 2019.
US shoppers spent $72.46 billion via click and collect last year, a 106.9% growth over 2019. Walmart, The Home Depot, Best Buy, Target, and Lowe’s accounted for $44.2 billion of the $72.46 billion total for US click and collect last year.
Neustar has launched an end-to-end identity management solution called Neustar Unified Identity. The tool enables the resolution of offline to online identifiers by connecting people, location and device data. It offers comprehensive identity-based strategies addressing privacy management, data governance, and marketing use cases.
The price of a Disney+ subscription will increase to $7.99 per month, or $79.99 per year, for US subscribers starting Friday. Disney previously announced in December that prices would be increasing for US customers by $1 dollar in March. Currently, Disney+ costs domestic subscribers $6.99 per month, or $69.99 per year.
Ketch, a project that aims to help companies manage the highly difficult world of online privacy enforcement and data compliance, has announced a $23 million Series A round of investment. CEO Tom Chavez and CTO Vivek Vaidya formed the company. Krux, a data processing company purchased by Salesforce in 2016, was developed by the duo previously.
The mobile version of Genshin Impact from miHoYo has surpassed $1 billion in player spending in less than six months, Sensor Tower Store Intelligence estimates show. Genshin Impact has become the fastest title to reach the mark of $1 billion revenue on App Store and Google Play Store, beating Pokémon Go that took nine months.
Tencent reports a profit of $9.1B in its fourth quarter, up 175% YoY, on revenue of $20.5 billion, up 26% YoY; full year profit for 2020 rose 71% to $24.5 billion. The Shenzhen-based company is facing increasing challenges in its home market due to heightened scrutiny from Chinese regulators.