1. Discord In Talks With Microsoft For More Than $10B Sale (Bloomberg)

Discord Inc is in talks with Microsoft Corp to be acquired by the software giant for more than $10 billion. The San Francisco-based company, which has received interest from multiple buyers, is in final talks with this one party, but no deal is imminent.

2. Two-Thirds Of Google Searches Ended Without A Click In 2020 (Sparktoro)

From January to December 2020, 64.82% of Google searches (desktop and smartphone combined) resulted in the search results without a click to any web property. That figure is likely to exclude certain smartphone and almost all voice searches, implying that more than two-thirds of all Google searches are so-called “zero-click searches.”

3. Digital Turbine To Acquire Fyber For $600 Million (Statesman)

Content discovery provider Digital Turbine is acquiring Fyber, a leading mobile advertising monetization platform that empowers global app developers to optimize profitability through quality advertising for $600 million in cash and stock. Digital Turbine has recently acquired AdColony for $400 million and mobile DSP Appreciate.

4. ByteDance Acquires Moonton Eyes On Mobile Gaming Market (CNBC)

TikTok owner ByteDance has acquired major mobile gaming studio Moonton, aiming to diversify beyond advertising. The intention is to take a slice of the $86 billion mobile gaming market while expanding its footprint globally.

5. US Ad Economy Contracts 7.3% In February (MediaPost)

The US ad economy contracted for the second consecutive month in February, dropping 7.3% from February 2020, according to Standard Media Index’s US Ad Market Tracker. There was a decline in January and February of this year, following five consecutive months of expansion that ended in 2020.

6. YouTube Is Testing Automatic Product Detection In Videos (TheVerge)

YouTube is experimenting with an automated feature for “people watching videos in the US,” that displays a list of products detected in some videos. The feature will appear in between the recommended videos to viewers scrolling below the video player. The goal is to help people explore more videos and information about those products on YouTube.

7. BitClout Arrives With High Profile Investors And Skeptics (TechCrunch)

BitClout is a social cryptocurrency exchange where users can buy and sell tokens based on their credibility. The software, which will be launched from private beta tomorrow morning, has also ignited plenty of discussion within the crypto sector, but it has also accrued a sizable war chest as investors funnel tens of millions of dollars into its proprietary currency.