According to GroupM estimations, the Triopoly consisting of Google, Facebook, and Amazon have increased their share of the US digital-ad market from 80% in 2019 to a range approaching 90% in 2020. The trio collects more than half of all the ad dollars spent in the US and the pandemic got them there.
NYT had 840,000 games, subscribers, at the end of 2020, up 40% from the end of 2019, and more than 28 million people had played one of its games last year, up 16% YoY. Games are the second most popular subscription of the Times, ahead of cooking. NYT is eyeing a $100 billion market for mobile games.
In a letter to FCC Acting Chair Jessica Rosenworcel on Friday, tech companies under the aegis of Mozilla have urged to swiftly reinstate net neutrality rules stripped away under the Trump administration. ADT, Dropbox, Eventbrite, Reddit, Vimeo, and Wikimedia are among others that backed this move.
With Disney and NBCUniversal, major content owners in TV and CTV are making huge investments, building automated platforms, the future of CTV ad-buying appears to be shifting to programmatic auction-based buying like in the case of digital ads.
Profile of Yubo, a social media app for teens to connect with strangers, saw engagement increase nearly 400% in the last year and has at least 40 million users. The users on the app are mostly teens ages 13 to 25 years, based in the US, Canada, and Australia.
Apple must pay Personalized Media Communications $308.5 million after a federal jury in Marshall, Texas, ruled on Friday that the tech giant infringed on a patent relating to digital rights management. The lawsuit alleged that Apple infringed on its copyright for technologies such as FairPlay.
Verizon Media offered a $10 million donation for the AAPI community, which includes $5million in ad inventory for media that advocates for Asian rights and mental health or promotes Asian-owned and run small businesses in the wake of violence killing 6 women of Asian origin in Atlanta.