Cross-platform frequency capping keeps getting pitched as video advertising’s fix for ad fatigue. The infrastructure required favors identity vendors and DSPs, not the publishers supplying the inventory.

As Google’s Attribution Reporting API advances through W3C, named critics warn browser-level standards could undercut the direct advertiser deals publishers rely on for premium CPMs.

Publishers cite real traffic losses from AI Overviews, but named sources say courts move slower than ad budgets—here’s who’s actually testifying and building around it.

Publishers chasing affiliate revenue are hitting the limits of off-the-shelf plugins—forcing engineering leaders to build proprietary commerce layers, at real cost and on real timelines.

Publishers are moving away from top-of-funnel reach metrics in creator campaigns, prioritizing direct commerce attribution to ensure long-term ROI over temporary social buzz.

Publishers are pushing print reporters in front of cameras, but the move faces significant hurdles in scaling for programmatic ad inventory.

Publishers moving from search to social platforms face tracking breakdowns as cookies, referral paths, and conversion windows fragment across TikTok, Instagram, and other channels.