As connected TV inventory scales, publishers must shift from passive ad acceptance to rigorous filtering to protect user experience and long-term ARPU.
A plumbing-level look at how CDP audience segments actually travel to your header bidding stack — and the three places match rate quietly dies along the way.
As LiveRamp and Adobe deepen retail media identity ties with retailers like Dick’s, subscription publishers must decide whether licensing first-party data trades long-term retention leverage for short-term ARPU.
Publishers relying on agency-provided synthetic audience data face significant risks to conversion accuracy and customer acquisition efficiency.
Publishers are moving away from top-of-funnel reach metrics in creator campaigns, prioritizing direct commerce attribution to ensure long-term ROI over temporary social buzz.
Publishers are moving beyond the pageview-chasing era to focus on higher-value audiences. Here is how revenue leads reconcile programmatic decay with subscription growth.
Scaling newsletter revenue with programmatic ads offers efficiency but often sacrifices premium CPMs. Publishers must balance automation against the value of direct sponsorship relationships.
Publishers are pushing print reporters in front of cameras, but the move faces significant hurdles in scaling for programmatic ad inventory.