Facebook announced a series of new business messaging tools for developers in its virtual developer’s conference. This includes business messaging in Messenger with a login feature to connect with industry, an e-commerce option in WhatsApp, and a Research API for the academic community. Creators, AR, and VR are Facebook’s top investment priorities.
L’Oréal, the first international beauty company to take part in an e-commerce pilot program, is partnering with TikTok to test its e-commerce tool. Starting today, customers from the UK and Ireland can directly purchase two of its major brands—Garnier and NYX Professional Make-Up.
Twitter announced that it is rolling out the Birdwatch notes inside tweets for pilot participants across iOS, Android, and desktop platforms. Birdwatch is a community-based program that allows people to identify information in tweets they believe is misleading, and write notes that provide informative context.
Huawei, a Chinese tech company on Wednesday has launched HarmonyOS, an operating system that can work across many internet-connected devices from smartphones to wearables and TVs. This is China’s move to create their own alternatives to Google’s Android and Apple’s iOS operating systems.
Only You is a new digital experience from Spotify that will provide consumers tailored playlists in a shareable format. Users will be able to access a range of playlists and data insights based on their music listening habits through the in-app experience, and a new tool called Blend will allow two friends to seamlessly mix their musical interests into a playlist.
YouTube’s global head of music Lyor Cohen today said the platform put more than $4 billion in the pockets of artists, songwriters, and rights-holders during the past 12 months. The company generated $19.78 billion from advertising during 2020, so its payment to the music industry is about 20% of its advertising revenue.
With more than 100 million monthly active users in Q1 2020, TikTok is the leading social media app in the US, generating more than 315 million installs through the App Store and Google Play. With its unique UI and UX, it is catalyzing a rise in the video ad spend on social networks in the US from $5.6 billion in 2017 to $14.9 billion in 2021.