Twitter is testing full-screen mobile ads in Fleets, which are disappearing video tweets, after seeing advertisers’ interest in the format on rivals like Snapchat and TikTok. Twitter rolled out Fleets in November, last year. The posts show up at the top of users’ apps above their feed and allow users to post text, reactions to tweets, and photos or videos.
A new collective is trying to solve the live audio monetization problem. A group of tech-focused hosts is launching a shared podcast feed that will round up the many social audio chats they have started with plans to run ads across the collected feed. The group, being spearheaded by Brian McCullough, will initially involve nine total contributors.
Voice gives marketers a new way to engage with their target audiences, as 55% of households in the US are expected to own a smart speaker by 2022. Performance-focused retail marketers can connect and engage Gen Y and Gen Z consumers because 55% of people use to search on mobile and nearly 40% use voice assistance at least once a month.
Amazon is planning to launch an identifier of its own that would allow advertisers and publishers to better track and measure activity within its own ads ecosystem. Unlike the universal identifier, The Trade Desk developed, this will be available only to the buy-side via Amazon’s DSP, and to publishers via its publisher services division APS.
Zoom Video Communications Inc forecasted more revenue for the current quarter than projected, owing to the business’ greater use of hybrid work patterns, which is likely to continue demand for its video conferencing tools. Businesses and schools have converted to Zoom’s services for virtual classes, office meetings, and socializing in the last year.
Mudrick Capital has sold its entire stake in AMC Entertainment. Earlier Tuesday, AMC said it raised $230.5 million in an agreement under which Mudrick would buy 8.5 million shares for $27.12 apiece. The price was a premium to the stock’s close of $26.12 on Friday. AMC rose by as much as 28% to $33.53 following the statement.
Glewed TV, a free, ad-supported, CTV/OTT app is ramping up its CTV monetization efforts by adopting Xandr’s Monetize Ad Server. By this, the ad-supported streaming service can connect to all of its demand sources in one place and have them compete on a level playing field – improving both programmer yield and buyer access to inventory.