1. Verve Group Unveils Cohort Based Measurement Tool For iOS (ZetBusiness)

Mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, called ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it is in use, but strips out the identifiers.

2. Upfront Spending On Digital Video Ads To Grow By 50% In 2021-22 (eMarketer)

Advertisers will spend $19.90 billion upfront in the 2021-2022 TV season, marking a 7.6% increase over the previous cycle. Upfront spending on digital video ads will increase by 50% this year. Three-fourths of marketers expected upfront presenters to share meaningful research, according to Advertiser Perceptions.

3. Podcast Advertising: Nascent With Unlimited Potentiality (AdAge)

The podcast advertising budget continues to grow year-over-year, with ad spend expected to hit more than $1 billion in 2021 and $2 billion by 2023. That is up from $313 million in 2017. Brands are after podcast advertising agencies, seeking help to navigate this complex space as its nascent ecosystem is highly fragmented.

4. Mobvista Acquires Reyun: Benefits Developers Outside China (AdExchanger)

Mobvista, a technology platform that provides mobile advertising and mobile analytics services to app developers acquired the Beijing-based Reyun for 1.5 billion RMB, or more than $233 million. Reyun’s mobile measurement tech will help developers outside of China to grow their apps in the massive China market.

5. Faculty Raises $42.5M Growth Round Led By Apax Digital Fund (TechCrunch)

Faculty, a British artificial intelligence (AI) firm, has received £30 million in expansion capital from the Apax Digital Fund (ADF). To date, the company has raised a total of £40 million ($56.6 million). Over 400 new positions are expected to be created across the engineering, product, and delivery teams, according to the business.

6. Twitch Makes Streams More Inclusive By Adding 350+ Tags (Engadget)

Twitch, the live streaming platform, is now adding over 350 tags to reflect a larger spectrum of groups, including veteran status, ethnicities, abilities, sexual orientation, and gender. By searching for these tags on the site, users will be able to discover the correct stream for them.

7. Google Has A New Samsung Smartwatch Partnership (TheVerge)

Google is partnering with Samsung’s Tizen wearable operating system to create a new wearable OS, “Wear”. There has never been a really decent Android-powered wristwatch in the years since Google initially released Wear OS. For years, Samsung’s Tizen-powered watches have been the finest choice, but they are still Samsung watches.

Snigdha Biswas

I am a consummate writer and a marketing professional, with 9 years of experience in Digital and Content Marketing. I have written on technology, marketing, health, travel, and many varied domains . I have many published articles to my name and have written for websites like Huffington Post, Buzzfeed, Harper's Bazaar, etc..Enjoy reading my blogs here!