With the introduction of “Idea Pins”, a video-first feature intended for artists who want to share their tales through video, music, creative editing tools, and more, Pinterest is moving further into the creator community. The functionality resembles Pinterest’s own version of TikTok, but with the addition of Stories.
With Apple’s recent iPhone privacy initiative, Google accelerated its privacy changes to track the 2.5 billion people who use phones powered by its Android software. This has been delayed by Google’s internal concerns, which will diminish $130 billion a year spent on US mobile ads, an industry dominated by Google, according to sources.
Axel Springer and Facebook announced the agreement on a global partnership in which the German publisher’s content would be displayed on Facebook and its Facebook News product. The deal is “a significant milestone for us as a publisher and for the industry as a whole,” said Mathias Doepfner, CEO of privately held Axel Springer.
Redbox is partnering with Seaport Global Acquisition Corp., a publicly traded special acquisition company (SPAC), to go public. Once that happens, Redbox will reportedly carry an enterprise value of $693 million. Money raised will be used by Redbox to pay down debt and expedite its transformation.
Annalect, the data, and analytics division of advertising holding company of Omnicom Group have struck a deal with data technology firm Infosum to provide advertisers a broader range of information about consumers. Annalect gets access to the first-party data from clients, essential to transcend from third-party cookies to first-party data.
Fox will use NFT to promote its upcoming animated show ‘Krapopolis’ created by Dan Harmon to tap into the bustling market for digital goods to provide a new dimension for its entertainment. This will be the first-ever series curated entirely on the blockchain.
Twitch will be lowering its subscription charges from May 20th. Countries outside of the US will be getting lower prices that will be localized to their specific country, starting with Turkey and Mexico. This would lower money for streamers but will translate to more subscribers and higher earnings in the long run.