1. BuzzFeed May Acquire Lifestyle Publisher Complex Networks (TheInformation)

BuzzFeed may buy digital lifestyle publisher Complex Networks in a deal that would also have it merge with special acquisition company 890 Fifth Avenue Partners and go public. BuzzFeed’s sales will rise by around 30% as a result of the Complex takeover, giving it more scale and making it more attractive to public market investors.

2. YouTube Announces $100M Fund To Reward Shorts Creators (MSN)

YouTube introduced the YouTube Shorts Fund, a $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021 and 2022. YouTube will reach out to creators each month whose videos exceeded certain milestones to reward them for their contributions.

3. TikTok Starts Testing In-App Shopping And Challenges Facebook (Bloomberg)

TikTok, owned by ByteDance, is testing in-app purchases in Europe with brands such as Hype, a development that would put it in direct competition with Facebook and blur the line between social media and online shopping. ByteDance is making a big push into China’s e-commerce market, which is worth $1.7 trillion.

4. Rotten Tomatoes To Launch OTT Channel That Will Debut On Roku (Variety)

The famous go-to resource for movie, TV, and streaming recommendations for entertainment fans, Rotten Tomatoes, is expanding its entertainment footprint with the launch of The Rotten Tomatoes Channel, a new Over the Top (OTT) channel on The Roku Channel, the home of free and premium entertainment on the Roku platform.

5. Amazon’s Wondery Joins Apple Podcast Subscriptions (TheHollywoodReorter)

Apple has secured content for Apple Podcast Subscriptions from Wondery, in a deal with the Amazon-owned podcast studio that will have some of its Wondery+ subscription content available through Apple’s platform. The Wondery+ pricing will be $4.99 per month, $34.99 per year when Apple Podcast Subscriptions become available to use later in May.

6. Apple Barred More Than $1.5B In-App Fraud In 2020 (CNBC)

Apple revealed that in 2020 it protected its users from “potentially fraudulent transactions” that exceeded the $1.5 billion mark. In addition, the company points out, it has kept almost 1 million new suspicious or vulnerable apps away from the App Store. 95 thousand apps were removed from the App Store for employing bait-and-switch tactics.

7. Instagram Will Let Users Add Pronouns To Their Profiles (TechCrunch)

Instagram has added a dedicated space for pronouns to users’ profiles, freeing up some of that precious 150-character bio space for more sparkle emojis. Instagram’s new feature allows users to display up to four pronouns in the faded text next to their profile name. It is optional and you can remove or change them at any time.

Snigdha Biswas

I am a consummate writer and a marketing professional, with 9 years of experience in Digital and Content Marketing. I have written on technology, marketing, health, travel, and many varied domains . I have many published articles to my name and have written for websites like Huffington Post, Buzzfeed, Harper's Bazaar, etc..Enjoy reading my blogs here!