1. Netflix Will Spend $17B On Content In Fiscal 2021 (Variety)

According to Netflix’s first-quarter earnings update, the company will spend over $17 billion on programming this year. This is a significant increase from the streamer’s $11.8 billion entertainment spend in 2020, which was impacted by the pandemic, and a $13.9 billion content spend in 2019.

2. US Ad Market Is Up By 25% In Best Ever March 2021 (MediaPost)

According to the US Ad Market Tracker, the US ad market expanded nearly 25% vs. the same month last year and it was the best March since SMI began indexing the US advertising marketplace. Digital media demand outpaced the rest of the marketplace and National TV has also increased markedly.

3. Hulu And Live TV Add NFL To Be Ultimate Sports Destination (TheStreamable)

Hulu and Live TV are planning to add NFL Network and NFL RedZone to be the ultimate destination for sports to watch thousands of hours of live sports programming. Starting with the 2021 NFL season, viewers will get exclusive live games, original shows, and other NFL content year-round.

4. Hive Raises $85M Funding For Contextual Branded Content And AI (AdExchanger)

Hive, which supplies AI-based contextual and measurement technology to media and ad tech companies raised $85 million in funding, valuing the company at over $2 billion. More than 100 enterprises, including Comscore, NBCUniversal, IPG Anheuser-Busch, Visa, and Walmart use its AI technology, branded content, and sponsorships.

5. Apple Launches In-App Subscriptions In Its Podcasts (TheVerge)

Listeners will be able to subscribe to paid editions of audio series through Apple’s podcast streaming service. The app will be available in 170 countries when it opens in May and will encourage podcast listeners to sign up for premium subscriptions to their favorite episodes, allowing them access to extra content or early and unique access to new programs.

6. Apple Starts Enforcing ATT In iOS 14.5 From April 26 (CNBC)

Apple announced April 26 as the enforcement date of App Tracking Transparency (ATT) for all apps beginning with the upcoming public release of iOS 14.5, iPadOS 14.5 and tvOS 14.5. Advertisers and Tech giants, including Facebook are concerned about privacy changes as it will reduce the effectiveness and profitability of targeted ads and online advertising business.

7. Venmo Adds Support To Buy, Sell, And Store Cryptocurrencies In-App (TechCrunch)

Venmo is introducing cryptocurrency support, announcing that its more than 70 million customers will soon be able to purchase, keep, and sell cryptocurrencies directly throughout the app. Anyone with a Venmo account can buy and sell four different forms of cryptocurrency from inside the mobile app for as little as $1.