1. In-App Advertising Offers Brighter Options In The Apple’s Ecosystem (AdWeek)

With Apple’s enforcement of the App Tracking Transparency (ATT) framework in iOS 14.5 fast approaching, the individual Identifier for Advertisers (IDFA) will be unavailable. Advertisers can rely on Contextual targeting, where ads are shown based on the content being consumed at the moment. Its adoption at scale will yield higher returns.

2. Apple To Reinstate Parler, The App At Center Of Online-Speech Debate (WSJ)

Apple Inc. plans to make the social-media app Parler available through its App Store again, the computer and smartphone company said in a letter to lawmakers on Monday. Apple removed Parler from its app store in January, citing objectionable content.

3. Facebook Expands Partnership With Spotify Through Project Boombox (TechCrunch)

Facebook is expanding its partnership with Spotify through a new initiative, known simply as “Project Boombox”. The social network plans on building an “in-line” audio player, designed to allow listeners to hear songs or playlists, shared directly from its own platform, instead of redirecting them to the Spotify app or webpage.

4. Optimize Landing Page On Mobile For Increased Conversions And ROAS (AdAge)

Brands that focus on optimizing their landing pages on mobile can see increased conversion rates and more efficient return on advertising spend (ROAS), according to a research. Landing pages on mobile with clear menu navigation and engaging, uncluttered content that is easy to scan fetch great returns.

5. NFL To Partner With iHeart Media To Launch Podcast Network (WP)

The NFL is making a more aggressive push into podcasting by partnering with iHeartMedia in launching a podcast network. iHeart will distribute podcasts currently produced by the league’s media division. iHeart will also distribute NFL’s other podcasts featuring writers from the league’s website as well as NFL Network commentators.

6. Omnicom Acquires Healthcare And Digital Transformation Firms (MediaPost)

Omnicom announced that it has acquired Areteans, specialized in the design, delivery, CRM, and digital transformation services. Areteans serves some of the world’s biggest brands across banking, insurance, consumer products, telecom, and government with a presence in Australia, India, New Zealand, Singapore, and the UK. Omnicom acquires Archbow Consulting, a healthcare division last week.

7. Xbox Cloud Game World Extends To Apple Gadgets (GadgetsNow)

Microsoft on April 19 began a trial run of letting people play Xbox cloud games using Apple mobile devices as well as Windows-powered computers. The small test spread across 22 countries is a step by the Xbox maker to allow games typically confined to consoles to be played using smartphones, tablets, or personal computers.