TikTok is building ad formats to facilitate e-commerce activities through its app, as it is testing shopping and ad products. Encouraged by 500% growth in its US advertising business past year, TikTok is testing new ad formats — which are expected to be rolled out in the first half of 2021.
Nasdaq gave Coinbase a reference price of $250 a share on Wednesday ahead of its planned direct listing, which would value the cryptocurrency exchange at about $65.3 billion. Coinbase will be the first major crypto business to go public in the U.S., and on reaching a $100 billion market cap, it will instantly become one of the country’s 85 most valuable companies.
A month after filing an S-1, DoubleVerify is all set to go to IPO. The New York-based ad verification company could bring a $4.2 billion valuation and the IPO is expected to price between $24 and $27 a share. The company is offering 8.63 million shares to raise $232.9 million, while selling shareholders are offering an additional 4.71 million shares.
GumGum, a global contextual advertising technology company, announced a $75 million investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite. It participates in over 100 billion ad auctions and performs contextual analysis on over 50 million unique pages and videos per day.
Two of the biggest Spanish-language media companies in the world, Mexico’s Televisa and Univision are planning to merge media, production and content into a new company to be called Televisa-Univision, the two announced on Tuesday. Univision will pay about $4.8 billion for Televisa’s content assets.
Disney, Viacom, and ten ad tech companies have decided to delete specific advertising software from children’s applications in response to allegations that they breached the privacy of millions of children. The lawsuits are against some of the leading ad-tech firms, including “Subway Surfers”, which has been downloaded over 1.5 billion times.
Docosan announced that it has raised more than $1 million in seed investment, claiming that it is the biggest seed round ever for a Vietnamese healthtech startup. AppWorks spearheaded the investment. Founded in 2020, the service has been used by over 50,000 patients for bookings and currently has over 300 individual healthcare providers.