Co-founder of Signal, Brian Acton, had competed against Facebook and then had sold his instant messaging app to it. It is only a few years ago when he had parted ways with the Facebook – company that made him a billionaire – in a bitter split over messaging and privacy. Acton said the app currently tops on App Store in 40 countries and Google Play Store in 18 countries.
Rumble, a YouTube rival that has more than two million creators, filed suit in California against Google, alleging that it is “unfairly rigging its search algorithm” to favor YouTube’s videos in search results. The suit also notes that Rumble has lost ad revenue and viewers due to Google’s monopolistic practices, including the pre-installation of the YouTube app on Android phones.
T-Mobile confirmed that it has awarded its estimated $2 billion U.S. media assignment to Interpublic Group’s Initiative. The award followed a review that began last September and included Sprint which T-Mobile acquired last April. Incumbents included Publicis Groupe and WPP agencies as well as Horizon Media.
You & Mr. Jones describes itself as the world’s first brandtech group, a technology holding company that assists brands do their marketing better, faster and cheaper. Having completed a $260 million Series B round, You & Mr. Jones has a valuation of $1.36 billion currently. While traditional agencies are struggling their way through the pandemic, You & Mr. Jones grew organically by more than 27% in 2020.
Spanish language broadcast giant Univision announced its plans to launch PrendeTV, which will be an ad-supported streaming service. Prende, Spanish for ‘switch on’, will include content from across a wide range of genres including Hollywood blockbusters, global television series, comedies, documentaries, children’s programs, and classic sports.
CNN Airport Network that beamed the cable news channel’s content into terminal waiting areas throughout the country for 30 years is shutting down on March 31. Decline in airline passenger traffic due to the COVID-19 pandemic and the rise of available streaming news video on mobile phones and other internet-connected devices led to the decision.
SupplyChain Object and Sellers.json, are critical tools for enhancing transparency in the programmatic ecosystem. They enable ad platforms and buyers to reduce fraud exposure risk and improve supply path optimization. It’s been over a year since their release, and adoption is now widespread. The data they produce provides deep insight about the state of the ecosystem.