Snapchat’s total revenue for Q1 was $770 million, up 66% YoY. Average eCPMs were up 67% YoY driven by its improved optimization capabilities in Snapchat auction. It has 280 million daily active users, a 22% increase YoY across iOS and Android. Snapchat now aims at $820 million to $840 million increase in Q2 revenue, which is 80% to 85% YoY growth.
Facebook is planning to add new capabilities for video advertisers on Facebook and Instagram. It is planning to introduce In-Stream campaigns in videos that are three minutes or longer, with the ad only playing after a viewer has watched at least 45 seconds. 2 billion people watching videos on its platform each month that are eligible for in-stream ads.
InMobi announced the launch of ‘UnifID’, an industry-first identity resolution today for mobile app publishers and developers. It is designed to help app publishers to make their advertising inventory more addressable and valuable. This attains significance at a time when Apple announced its decision to enforce ATT in iOS and aims to improve app publishers’ monetization abilities.
In the first quarter of 2021, Intel’s revenues remained largely unchanged, though profits fell. Revenue was $18.57 billion vs $17.90 billion anticipated, stable year over year, and earnings per share were $1.39 vs $1.15 expected, down 1% year over year. In extended trade, Intel stock was down more than 3%.
Valor Equity Partners has invested $25 million in Atmosphere TV, a streaming network that offers a variety of audio-optional content funded by subscriptions and ads. It also has a new valuation of $275 million. The investment comes just over a year after the company raised $14 million in a Series A round in April 2020, just weeks after state and local lockdowns were implemented.
In FY 2020, Apple, Microsoft, Amazon, Facebook, Intel, and Alphabet had a combined overseas pre tax revenue of more than $100 billion, making them prime targets for the US President’s plans to raise taxes on profits stashed abroad. The bill would make it difficult for Big Techs to avoid because, if passed, it will block much of the gaps opened by Trump’s 2017 legislation.
Nielsen is all set to measure streaming TV viewing like linear TV. Apart from providing insights on who is watching what through which app and on what platform, it will also provide demographic information for streaming audiences, such as race and ethnicity breakdowns, household income level and geo. New ratings system will break down OTT viewership by audiences and dayparts.