Unlike publishers of 2015, who relied on social media for growth, publishers like Axios and The New York Times who have diversified their content and marketing strategies are now thriving, says Kerel Cooper, CMO of LiveIntent. Axios for instance doubled down on its email newsletter upon launch. Securing an email asset that renews, retains and grows in value was a smart launching point.
Video streaming giant Roku witnessed its strongest quarter ever in its Q4 2020 earnings call on Thursday. Roku’s YoY revenue soared 58% to $650 million. Roku added 14.3 million active accounts in 2020 to reach 51.2 million and its streaming hours increased by 20.9 billion hours YoY to a record 58.7 billion.
The Trade Desk accelerated YoY Q4 growth in 2020, increasing its revenue by 48% to $320 million. Advertisers doubled the amount they spent on CTV advertising in 2020 as more than 1,000 brands spent at least $100,000. “CTV is a Trojan horse for the acceleration of programmatic ads across the ad industry,” said the Trade Desk CEO Jeff Green.
According to a new unsealed court filing, advertisers alleged that Facebook has overestimated the potential reach of its ad campaigns. The document stated that Facebook’s COO Sheryl Sandberg was aware of inflated metrics by 2017 and she allegedly had acknowledged it in one of her internal emails.
Following a backlash from confused users leading to a legal challenge in India and various regulatory investigations, WhatsApp announced it would delay enforcement of its new privacy terms. The Facebook owned messenger app has been losing trust since the backlash. As a result, many opted for other apps including Signal and Telegram.
For the very first time, BBC, one of the world’s most recognizable media brands, is joining North America’s streaming ranks. BBC is launching BBC Select and adding it to an international portfolio that includes BBC Earth, BBC Brit, and BBC First. The channel will be available on Amazon Prime Video Channels and Apple TV at $4.99 in the US and CAD$6.99 in Canada.
Plugging a notable gap in its streaming lineup, Google has added the Apple TV app — the only way to get the Apple TV Plus service — to its newest Chromecast device. Starting Thursday, users with the $50 Chromecast with Google TV adapter will be able to access Apple TV. In addition, the Apple TV app is available on smart TVs from Sony and TCL that have the Google TV interface.