Microsoft was in talks to acquire Pinterest for $51 billion dollars, according to a report in the Financial Times. This is Microsoft’s latest foray into the social media space. The company acquired the business networking platform LinkedIn for $26 billion in 2016. Last year, Microsoft showed interest in acquiring the US operations of TikTok but failed after rival Oracle moved in to become the frontrunner in the talks.
With President Biden’s decision to review his predecessor’s allegations of potential security risks from Chinese tech companies, the forced plans to sell TikTok’s American operations to a group of Oracle Corp. and Walmart Inc. has been stalled indefinitely according to the sources close to TikTok.
Facebook has reportedly set its eyes on social audio and is working on a clone of Clubhouse. The news comes only five days after CEO Mark Zuckerberg joined Clubhouse and participated in a room to talk about the future of augmented and virtual reality. Twitter is also reportedly working on a Clubhouse competitor called Spaces.
The ad technology company Viant that bought MySpace and debuted on Nasdaq saw a massive surge of more than 90% after the company launched its initial public offering on Wednesday. Viant was priced at $25 per share but opened at $44 and closed the day at $47.72. Viant operates a demand-side advertising platform (DSP) called Adelphic.
Stir attempts to capitalize on the booming creator economy by offering software and financial services that help artists manage their growing businesses. Stir shows customers their revenue and audience growth from each of the apps that help them make a living, including YouTube and from merchandise sales powered by Shopify. The Series A financing of Stir Money will be led by Andreessen Horowitz.
Google News Showcase was launched in Australia last week and now it has started to roll out to other countries as well including the UK and Argentina. More than 120 in the UK and 40 Argentinian outlets are contributing to the digital news digest. The tally of free and paywalled articles on the platform has now reached 450 publications.
Search Intelligence Company Captify developed a tool exclusively for its clients in the US and the UK with features that helps brands map the consumer’s journey using search data. Releasing a set of self-serve insights on the planning and activation platform on Wednesday, Dominic Joseph, CEO of Captify said that the ongoing pandemic has dramatically changed the way consumers search for information, and companies need to get rid of stale data in order to reach the customer’s expectation.