The US has urged the Australian government to scrap media laws forcing Google and Facebook to pay news organizations for sharing their content. In a submission to an Australian parliamentary inquiry, the US has said that the proposed legislation is unreasonable, illogical, “fundamentally imbalanced,” and could contradict the US-Australian free trade agreement.
After Twitter, Periscope, and Pinterest failed to appoint local representatives in Turkey under a new social media law, Ankara has imposed advertising bans on them. Under this law, social media companies that do not appoint such representatives are liable for a series of penalties, including the Information and Communication Technologies Authority (BTK).
Twitter partnered with Dailyhunt, an Indian social app to extend its reach to 285 million Dailyhunt users. Dailyhunt app now has a dedicated tab called “Twitter Moments India” to showcase curated tweets about news and other events in the world’s second-largest internet market.
Taboola, a content discovery platform, said publishers could easily add the Taboola Stories format to their websites, give them new opportunities and provide their readers with new experiences. Advertisers will have access to the story format first popularized by Snapchat and then adopted by Instagram, Facebook, and other social platforms, but with the content on trusted websites rather than on social networks.
Media Rating Council (MRC) has commissioned Google’s clean room-based Ads Data Hub for activity and analytics that helps advertisers share information and perceive their advertisements’ effectiveness. Accreditation is vital to ensure the seller and data supplier’s information and services to be reliable and valid.
SpotX, the video SSP owned by RTL, made its entry into the bandwagon of companies that signed up in support of UID 2.0, the open-source industry initiative of the Trade Desk. According to Adweek’s report, SpotX will gain more control over the proprietary data and generate higher CPMs while maintaining consumer’s trust. This can also be seen as a move to remain transparent and accountable, showing the customer’s material benefit.
Popularity for streaming TV over the traditional subscription-based Cable TV has been rising throughout 2020. According to eMarketer, more than 6 million US households are expected to unsubscribe from cable TV this year. The future of cable TV now depends on the traditional TV networks’ ability in adapting to factors like; scaling up its social video marketing, catering to a niche audience with quality content, and the ability to change programming release and distribution strategies.