{"id":5481,"date":"2021-10-22T10:42:29","date_gmt":"2021-10-22T10:42:29","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=5481"},"modified":"2021-10-22T10:42:29","modified_gmt":"2021-10-22T10:42:29","slug":"digital-monetization-update-october-22-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/10\/digital-monetization-update-october-22-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c October 22, 2021"},"content":{"rendered":"\n

1. <\/strong>Snap Stock Fell 22%, Blames Apple Policy Changes (CNBC)<\/a><\/strong><\/p>\n\n\n\n

Snap’s shares dropped 22% after it reported $1.07 billion in third-quarter earnings. The company’s income fell short of Wall Street estimates after Apple’s privacy reforms earlier this year and damaged its advertising business. Snap’s fourth-quarter revenue is expected to be between $1.16 billion and $1.20 billion, according to CFO Derek Andersen.<\/p>\n\n\n\n

2. <\/strong>Google Lowers Play Store Subscription Fees To 15% (TheVerge)<\/a><\/strong><\/p>\n\n\n\n

Google announced that it is lowering its app store fees for all subscription-based services from 30% to 15%. The company currently levies a 30% fee for all subscription services and reduces it to 15% after 12 months of a recurring subscription. The changes happen as Google is currently facing increased scrutiny over its app store practices globally.<\/p>\n\n\n\n

3. <\/strong>Facebook To Pay French Publishers For News Content (Reuters)<\/a><\/strong><\/p>\n\n\n\n

Facebook announced the signing of a preliminary copyright deal with a French news publishers’ lobby group, clearing the door for it to pay for news material on its French platforms. The nature of the deal was not disclosed by the US social media company. Facebook News will be available in France in 2022, according to the firm.<\/p>\n\n\n\n

4. <\/strong>Spotify Rolls Out Video Podcast Publishing Via Anchor (TechCrunch)<\/a><\/strong><\/p>\n\n\n\n

Spotify announced today that it is providing access to a new tool for creators that will allow them to publish their video podcasts to its service. The company\u00e2\u20ac\u2122s podcast creation platform Anchor will provide the tool, and expand the uploaded videos through its global video podcasts platform, launched last year for a select group of creators.<\/p>\n\n\n\n

5. <\/strong>Instagram Enhances Data For Marketers, Creators On Insight (MediaPost)<\/a><\/strong><\/p>\n\n\n\n

Instagram announced the launch of its insights platform, adding new features to enhance transparency to audience, brand marketers, and creators. It emphasized three important aspects \u00e2\u20ac\u201c accounts engaged, audience engagement, and audience reach. These features enhance creator\u00e2\u20ac\u2122s visibility when they partner with brands, according to Instagram.<\/p>\n\n\n\n

6. <\/strong>Google To Pull YouTube App From Roku After Ongoing Feud (Protocol)<\/a><\/strong><\/p>\n\n\n\n

The ongoing dispute between Roku and Google may end in Google pulling out YouTube and YouTube TV apps from the Roku app store on December 9. Both companies have confirmed this information. While Roku claims this move as anti-competitive, Google dismisses the same as baseless allegations.<\/p>\n\n\n\n

7. <\/strong>Twitter Study Says Its Algorithms Favors Right-Wing News Outlets (Engadget)<\/a><\/strong><\/p>\n\n\n\n

Twitter is publicly sharing research findings that show that the platform’s algorithms amplify tweets from right-wing politicians and content from right-leaning news outlets more than people and content from the political left in six of the seven countries it studied. The conclusions only show bias in amplification, not what caused it.<\/p>\n\n\n\n

8. <\/strong>Disney Introduces Its Own \u00e2\u20ac\u02dcClean Room\u00e2\u20ac\u2122 Data Solution (AdAge)<\/a><\/strong><\/p>\n\n\n\n

The Disney Advertising Sales group just launched its own data clean room, with assists from the first-party data service providers Snowflake, Habu, and InfoSum. Powered by Disney Select, the content giant\u00e2\u20ac\u2122s extensive library has more than 1,000 first-party segments and the broadcasters are enthusiastic about it.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Snap Stock Fell 22%, Blames Apple Policy Changes (CNBC) Snap’s shares dropped 22% after it reported $1.07 billion in third-quarter…<\/p>\n","protected":false},"author":4,"featured_media":5492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-5481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/5481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=5481"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/5481\/revisions"}],"predecessor-version":[{"id":5493,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/5481\/revisions\/5493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media\/5492"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=5481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=5481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=5481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}