{"id":5111,"date":"2021-08-17T10:58:36","date_gmt":"2021-08-17T10:58:36","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=5111"},"modified":"2021-08-17T10:58:38","modified_gmt":"2021-08-17T10:58:38","slug":"digital-monetization-update-august-17-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/08\/digital-monetization-update-august-17-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c August 17, 2021"},"content":{"rendered":"\n
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1.\u00c2\u00a0Amazon Sets Its Eyes On Podcast Advertising (Bloomberg)<\/a><\/strong>

Amazon acquired SmartLess that averages 7 million to 10 million downloads a month, and podcast network Wondery, which is one of the largest podcasting advertising networks, selling ads for more than 100 shows to reach more than 8 million listeners a month. As the market for audio ads is rising, Amazon aims to seize this global opportunity.

2.\u00c2\u00a0Google\u00e2\u20ac\u2122s Privacy Workshops For Top Digital Publishers On FLoC (DigiDay)<\/a><\/strong>

In the wake of criticism on delaying third-party cookies deprecation, Google is quietly holding talks with a select group of top digital publishers each month, since March on its alternative FLoC and other first-party initiatives. Industry looks at these moves as Google\u00e2\u20ac\u2122s efforts to appease publishers, who felt left out of the planning process.

3.\u00c2\u00a0Video Game Boom Boosts Revenue To $4.6 B YoY In 2021 (MediaPost)<\/a><\/strong>

The booming video gaming industry added 10% more revenue in July to $4.6 billion, up from $4.18 billion in July 2020, according to The NPD Group. New versions of video-game consoles continue to see soaring revenues from Nintendo Switch, Microsoft\u00e2\u20ac\u2122s Xbox, and Sony PlayStation to $323 million in these months.

4.\u00c2\u00a0Hearst Magazine\u00e2\u20ac\u2122s Virtual Style Summit Celebrates Black Fashion (AdAge)<\/a><\/strong>

Hearst Magazines is launching Celebrate Black: A Virtual Style Summit, a free, three-day streaming series to amplify the voices of Black entrepreneurs, brands, and creators in fashion, beauty, design, and entertainment. The event starts on Tuesday at noon EST. It is a combined initiative of HBC and Hearst Labs, its incubator for women-led startups.

5.\u00c2\u00a0Pirated Movies And TV Shows Make $1.3B From Ads (Bloomberg)<\/a><\/strong>

Every year, websites and apps that host pirated movies and TV shows earn over $1.3 billion in ad revenue, including large corporations like Amazon. Piracy is also a source of malware, with ads containing links that hackers use to steal personal information. Law enforcement officials have identified at least 84,000 illegal entertainment websites.

6.\u00c2\u00a0Afghanistan Takeover By Taliban Presents A Challenge For Social Media (Reuters)<\/a><\/strong>

The Taliban’s takeover of Afghanistan presents a new problem for the big US tech companies in terms of dealing with information generated by a group that is designated as a terrorist organization by several countries. Facebook has confirmed the Taliban as a terrorist organization and has banned their content promotion on its platform.

7.\u00c2\u00a0Mailchimp Is Open For Sale, Expected to Get $10B Price (MediaPost)<\/a><\/strong>

Bloomberg reported on Friday that Mailchimp was open for the sale of all or part of its ownership and observed that the Atlanta-based company could get a $10 billion price or more. In 2019, Mailchimp had reached $700M in annual revenue, with 25% in YoY growth in the last two years, ending up with annual recurring revenue of over $1.1B.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

1.\u00c2\u00a0Amazon Sets Its Eyes On Podcast Advertising (Bloomberg) Amazon acquired SmartLess that averages 7 million to 10 million downloads a…<\/p>\n","protected":false},"author":4,"featured_media":5112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-5111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/5111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=5111"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/5111\/revisions"}],"predecessor-version":[{"id":5113,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/5111\/revisions\/5113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media\/5112"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=5111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=5111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=5111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}