{"id":4825,"date":"2021-07-02T12:01:11","date_gmt":"2021-07-02T12:01:11","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4825"},"modified":"2021-07-02T12:01:12","modified_gmt":"2021-07-02T12:01:12","slug":"digital-monetization-update-july-2-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/07\/digital-monetization-update-july-2-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c July 2, 2021"},"content":{"rendered":"

1. <\/strong><\/span>Twitter Gearing Up Ecommerce And Performance Marketing Efforts (AdAge)<\/span><\/a><\/strong><\/p>\n

Twitter is looking to catch up to its social media rivals in areas like performance marketing, e-commerce, and ad tech to woo direct-to-consumer brands. It has updated its ad server to handle better personalization and targeted advertising that powers performance marketing, which drives website visits and sales as opposed to broader brand campaigns. <\/span><\/p>\n

2. <\/strong><\/span>34% US Investors Relying On Robo-Advisors For Portfolio Management (eMarketer)<\/span><\/a><\/strong><\/p>\n

Young investors across the US, the UK, and Canada are inclined to Robo-advisors, an algorithm-based account service. 3.5 million adult investors will use a Robo-advisor in the US in 2021 to handle their portfolio, 37.4% up from 23.2% usage over 2020. The trend continues to reach up to 5 million adults by 2025. <\/span><\/p>\n

3. <\/strong><\/span>Amazon Eyeing On Entering Work-Productivity App Market (BusinessInsider)<\/span><\/a><\/strong><\/p>\n

Amazon is discussing forming a \u00e2\u20ac\u0153Rebel Alliance\u00e2\u20ac\u009d with Slack and other companies to challenge Microsoft’s dominance of the work-productivity app market. Amazon is aiming to create a software bundle with other companies to compete with Microsoft. <\/span><\/p>\n

4. <\/strong><\/span>Unilever Spends $5M To Promote Deodorant Through College Athletes (AdAge)<\/span><\/a><\/strong><\/p>\n

Unilever partnered with NCCA to rope in college athletes to promote its deodorant brand \u00e2\u20ac\u02dcDegree\u00e2\u20ac\u2122 through \u00e2\u20ac\u0153name image and likeness\u00e2\u20ac\u009d (NIL) endorsement deals. The brand is launching a $5 million, five-year commitment spreading the wealth among a variety of men’s and women’s sports and athletes beyond the biggest names. <\/span><\/p>\n

5. <\/strong><\/span>TikTok To Roll Out Longer Videos Of Up To 3 Minutes (TheVerge)<\/span><\/a><\/strong><\/p>\n

Short-form video app TikTok said it will introduce an option over the next few weeks to let users on its platform create longer videos of up to three minutes. TikTok, which allows users to record short mobile-friendly videos that can last up to 60 seconds, has become wildly popular with teenagers in recent years. <\/span><\/p>\n

6. <\/strong><\/span>Epsilon Launched Email-SMS Delivery Tool For Mid-Market Brands (MediaPost)<\/span><\/a><\/strong><\/p>\n

Epsilon has launched a tool that helps mid-market companies deliver email, SMS, mobile push, and other types of messages. It allows marketers to send individualized messages to customers and has got new capabilities like identity-resolution, dialogues, real-time marketing automation, and SignUp+ \u00e2\u20ac\u201d that identifies the best targets for brands. <\/span><\/p>\n

7. <\/strong><\/span>Pinterest Becomes First Major Tech Platform To Ban All Weight Loss Ads (AdWeek)<\/span><\/a><\/strong><\/p>\n

Pinterest Inc is banning all ads with weight loss language and imagery, including ads that idealize or denigrate certain body types, it said on Thursday. The digital pinboard site said it would also not allow ads with testimonials about weight loss or weight loss products, or ads referencing Body Mass Index (BMI) or similar indexes. <\/span>
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

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