{"id":4819,"date":"2021-07-01T09:55:03","date_gmt":"2021-07-01T09:55:03","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4819"},"modified":"2021-07-01T09:55:04","modified_gmt":"2021-07-01T09:55:04","slug":"digital-monetization-update-july-1-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/07\/digital-monetization-update-july-1-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c July 1, 2021"},"content":{"rendered":"

1. <\/strong><\/span>Online Retailers\u00e2\u20ac\u2122 Competition For Digital Ads Pushing CPC Prices Up 70% (AdAge)<\/span><\/a><\/strong><\/p>\n

Google search advertising prices are way up for e-commerce marketers. CPC on Google search results is up 159%, according to Ryan Garrow, director of partnerships and client solutions at Logical Positions, which manages search advertising for about 4,300 brands. Search advertisements generated only 5% revenue, adding more than 500% cost to the brand. <\/span><\/p>\n

2. <\/strong><\/span>New Automated Tool Triggers Emails When User Is Active (MediaPost)<\/span><\/a><\/strong><\/p>\n

Inbox Mailers developed a tool that can sense when a recipient is active in their inbox and send messages. It uses subscriber data to trigger new messages. This automated sends lead to higher open rates and click volume, and increases deliverability. It also adds an affiliate network for the purposes of re-engaging lapsed subscribers. <\/span><\/p>\n

3. <\/strong><\/span>Instagram To Add Subscription-Based New Feature For Creators (TechCrunch)<\/span><\/a><\/strong><\/p>\n

Instagram aims to add a new feature that shares some similarities with Twitter\u00e2\u20ac\u2122s Super Follows, and calls it \u00e2\u20ac\u0153Exclusive Stories\u00e2\u20ac\u009d. It allows creators to post exclusive content to their Instagram stories that will be available to subscribers only. Exclusive stories are differentiated in users\u00e2\u20ac\u2122 feeds with a purple tag and only followers can watch. <\/span><\/p>\n

4. <\/strong><\/span>Group M Joins $500M Group Black Initiative For Brands And Creators (AdWeek)<\/span><\/a><\/strong><\/p>\n

Media Investment Company GroupM aims to spend $75 million to support media collective Group Black, a new initiative for Black-owned media and creators by connecting them with agencies and brands. Group Black intends to deploy at least $500 million in Black-owned media by the end of 2022 for brands and creators, along with Group Black Ventures. <\/span><\/p>\n

5. <\/strong><\/span>Facebook Tests Changes To Instagram To Make It More Like TikTok (CNBC)<\/span><\/a><\/strong><\/p>\n

Mosseri, the head of Instagram at Facebook said that the social media platform will begin showing users full-screen, suggested videos in their feeds. Instagram intends to display full-screen videos in users’ feeds. He also admitted that the reasons for these changes are TikTok and YouTube, which are their competitors. <\/span><\/p>\n

6. <\/strong><\/span>Buick Uses Podcast To Launch SUV Envision Targeting Young Women (MediaPost)<\/span><\/a><\/strong><\/p>\n

Buick is offering consumers a bonus episode of a popular podcast in a cross-platform sponsorship with SXM Media to promote the Buick Envision SUV. The General Motors division is aiming to reach a younger demographic and more females, says Kate Hrabovsky, Buick advertising and media operations manager. <\/span><\/p>\n

7. <\/strong><\/span>Tim Berners-Lee\u00e2\u20ac\u2122s World Wide Web NFT Sells For $5.4M (Reuters)<\/span><\/a><\/strong><\/p>\n

Tim Berners-Lee’s source code for the World Wide Web sold for $5.4 million in the form of a non-fungible token (NFT). Sotheby’s in New York organized the weeklong sale of the program that paved the way for the internet we know today more than 30 years after its creation. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

1. Online Retailers\u00e2\u20ac\u2122 Competition For Digital Ads Pushing CPC Prices Up 70% (AdAge) Google search advertising prices are way up…<\/p>\n","protected":false},"author":5,"featured_media":4820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4819"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4819\/revisions"}],"predecessor-version":[{"id":4821,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4819\/revisions\/4821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media\/4820"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}