{"id":4807,"date":"2021-06-30T10:47:50","date_gmt":"2021-06-30T10:47:50","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4807"},"modified":"2021-07-01T08:56:27","modified_gmt":"2021-07-01T08:56:27","slug":"digital-monetization-update-june-30-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/06\/digital-monetization-update-june-30-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c June 30, 2021"},"content":{"rendered":"

1. <\/strong><\/span>Amazon Demanding Stakes From Vendors (WSJ)<\/span><\/a><\/strong><\/p>\n

Amazon is demanding warrants from the vendors it is working with. If Amazon buys $8 billion products over seven years, it can purchase up to 15% of the company at a potentially advantageous rate. In the future, Amazon might turn into the largest shareholder for many independent vendors it works with for grocery supplies, shipping, and call center management. <\/span><\/p>\n

2. <\/strong><\/span>62% Of Consumers To Opt Buy Now And Pay Later Services By 2024 (eMarketer)<\/span><\/a><\/strong><\/p>\n

The share of global eCommerce transactions made using a Buy-Now-Pay-Later service grew 31.3% YoY in 2020 and it is set to double by 2024. 75% of Gen Z and millennial consumers in the US are finding value in non-credit-card payment solutions, especially as they expand beyond retail, into and covering sectors like travel and business services. <\/span><\/p>\n

3. <\/strong><\/span>Publishers And Agencies In Race For TikTok Ad Dollars (AdAge)<\/span><\/a><\/strong><\/p>\n

Publishers and ad agencies are in a race for brands’ TikTok ad dollars, as marketers lean heavily on the social platform to engage with Gen Zers. While publishers have created new TikTok-focused content studios, agencies are beefing up their staff with TikTok creators, as more Gen Z specific agencies emerge to turn them into revenue-generating businesses. <\/span><\/p>\n

4. <\/strong><\/span>US Consumers Complain Rise In Toxic UGC Affects Brand Image (MediaPost)<\/span><\/a><\/strong><\/p>\n

More than half of Americans have observed a rise in fake and\/or “toxic” user-generated content on social media since the COVID-19 pandemic began in March 2020, and it is causing “trust issues” with brands they see adjacent to it. Customer experience management firm Telus studied 1,000 Americans familiar with UGC on June 7 using Pollfish. <\/span><\/p>\n

5. <\/strong><\/span>Amazon Buys Exclusive Rights To Celeb Interview Podcast SmartLess (Bloomberg)<\/span><\/a><\/strong><\/p>\n

Amazon acquired the early-access rights to \u00e2\u20ac\u0153SmartLess\u00e2\u20ac\u009d, the top-ranked podcast hosted by actors Jason Bateman, Sean Hayes, and Will Arnett. Terms of the deal were not disclosed, but sources reported that the three-year agreement is worth between $60 and $80 million. <\/span><\/p>\n

6. <\/strong><\/span>Walmart, Ibotta Deal Offers Rebates Straight Into Customer\u00e2\u20ac\u2122s Account (AdAge)<\/span><\/a><\/strong><\/p>\n

Walmart has signed a multi-year partnership with cash-back rewards platform Ibotta to launch a new digital offers program. Ibotta, with 40 million app downloads to date, is widely used among retailers. Walmart’s expanded program with Ibotta gives the retailer access to deals similar to loyalty-cards that rival grocery and drug store retailers. <\/span><\/p>\n

7. <\/strong><\/span>Instagram Testing To Let Anyone To Share Links In Stories (TheVerge)<\/span><\/a><\/strong><\/p>\n

Instagram that restricted posting swipe-up links so far to their stories is testing to widen that ability. This allows people to link a sticker that will operate the same way a swipe-up link does, except with a tap instead of a swipe. People will also be able to respond to stories that include a sticker, which is currently not possible. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

1. Amazon Demanding Stakes From Vendors (WSJ) Amazon is demanding warrants from the vendors it is working with. If Amazon…<\/p>\n","protected":false},"author":5,"featured_media":4818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4807"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4807\/revisions"}],"predecessor-version":[{"id":4809,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4807\/revisions\/4809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media\/4818"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}